Tag: SME

Wakefield Launches New Stimulating Strategic Marketing Series

Wakefield Council have been working closely with new businesses across the city and have heard the crucial calling for a comprehensive guide to Strategic Marketing in 2019 and beyond, and so here it is!

Market Me takes you right back to basics where you can either start from a blank slate, or build upon an early developed plan. Wherever your start-up business is in it’s marketing evolution, this 5 day series will educate, challenge and inspire your next steps in marketing your business and identify essential gaps that could expand your business to new levels of success.

Market Me is a strategic marketing series for new business who are serious about scaling.

Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.

Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances,
carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.

 13 November Market Me – Session 1 Environment Mapping – Understanding our world

 20 November Market Me – Session 2 Who Are You? – Creating a stand-out Professional Profile

 28 November Market Me – Session 3 CO-STAR – Turning ideas into reality

 4 December Market Me – Session 4 Marketing Planning – Anticipating and Delivering Customer Wants, Profitably

11 December Market Me – Session 5 Content Marketing – The Mainstay of the Thought Leader

 

If you want to contact sector development managers Cara Brundle or Keith Evans directly, just drop them an email.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Growth grant supports relocation for ambitious PR firm

Business Growth Grants

Up and coming marketing consultancy KC Communications have accessed the AD:VENTURE business support programme to get help towards a move to new premises by successfully securing a grant towards their refurbishment costs.

Formed in 2014 KC Communications, based in Huddersfield, West Yorkshire has achieved significant growth since starting up, and were ready for the next step in their expansion plans.

Founder and director of KC Communications, Katrina Cliffe had started her career at 15 as a marketing apprentice and found she had a love for the industry. As she continued her career path after having children, she wanted greater flexibility, but remained ambitious.

“When I started out, I had spent 5 ½ years working for a tech organisation, working from home, they were based in Dublin and I travelled internationally. I had no local business contacts whatsoever, yet in my first month of establishing the business I had 4 clients on board”

Fast forward two and a half years and in a short time, Katrina had grown her team to 5, but faced a classic challenge for a thriving new business… they were rapidly outgrowing their space as they expanded and needed solutions to give them room to grow.