Tag: Human Spirit Ltd

Pitch with Confidence, a story of Human Spirit

When people discuss business support programmes the hot topic is usually grant funding and finance. Well, we have some news for you. The experience of start-ups who have accessed business support products show we shouldn’t underestimate the value and positive impact that the practical services delivered by professionals can have at those crucial stages in the growth journey.

Helen Nothard had come to a crossroads in her professional journey. With an 18-year career and as a Chartered Fellow in HR and having been offered a promotion that would see her travel the world, she realised that despite the benefits package, salary and status, she wanted to take the step and become her own boss and so launched Human Spirit Ltd.

Helen is an expert in her industry and had enjoyed a successful career, but actually launching a business was a daunting task and Helen hadn’t considered all of the additional processes, procedures and skills she would need to know.

Helen says: “I’d worked for someone else for 20 years and just didn’t have a clue about the things I needed to consider outside of my role. It wasn’t just about being the best at what I was offering my clients, it was about understanding how to register a company, knowing what paperwork needed filing and when!”

That was when Helen met AD:VENTURE advisor, Alan Thompson, who was able to explain about the programme and the huge range of support that it could offer to start-ups and scale-ups. 

Helen adds: “I worked with Alan to look at my business plan and he was very good at getting me to hone my message. Suddenly it made sense to focus on one thing rather than trying so hard to be all things to all people, a trap that I now realise lots of start-ups fall into.”

She had a strong network around her that could give her the expert advice she needed, and Helen also found that she could call upon her advisors to give her the additional confidence she needed when looking to pitch for larger contracts.

Helen comments: “Although I had previously dismissed tenders, Alan had real confidence in me and made me look at these opportunities slightly differently. There was a voice in my head saying ‘I can’t do this’ but we worked together to change that mindset and decided that I would look at this as a live practice and so that’s what I did.”

The outcome? Not only did Helen submit her tender but was invited to present and subsequently won the contract with a leading public sector organisation. Well done Helen!!!

She continues: “It I hadn’t had the support from AD:VENTURE I wouldn’t have had the courage to go for a tender. It’s not about my self-belief or knowing that I can deliver for my customers, it’s about taking steps that are very much outside of my comfort zone.

“Having a business can be isolating, especially when you’re used to working for big corporations, but with the support from AD:VENTURE I’ve had access to professional training sessions, advisors and a network of trusted partners, I can’t recommend the programme enough!”

So when you are launching a business, don’t dismiss the value of programmes like AD:VENTURE – Whether it’s accessing networks, pitching your product, having that honest, experienced critical friend, finding those crucial connections or understanding how to plan for growth, there is lots of help and support in addition to funding and finance.