After a successful career as a Sales Director, travelling the world and enjoying a healthy package, a desire to try new things and push her personal boundaries led Michelle Cowan to review her priorities.
Putting her passport to one side, Michelle took the opportunity to spend time with friends, family and associates before deciding what to do next.
It was during these conversations she recognised that there were three simple things stopping smaller organisations and start-ups from using social media for business; time, the cost of hiring an agency and creativity.
Eighteen months later, with a business partner and thanks to lots of hard work, Michelle launched My SMART App, a downloadable app that based on a user’s preferences can create, schedule and post content to Twitter and Facebook business pages.
Available from Google and Apple App Stores, the product uses content that is based on days of the week, awareness days, weeks, months and key UK events making it ideal for businesses that target a consumer facing audience.
Furthermore, the device allows the user to customise the pre-prepared posts, to add personality and use the correct tone of voice for the business, while also accepting unique content too, supporting smaller organisations as they build their brand and presence online.
Michelle comments: “If someone had told me two years ago that I would be running my own organisation and that it would solve a problem and meet with the challenges that are faced by other small businesses I would have thought they were crackers!
“As it stands, that’s exactly what has happened. I’ve had a lot of help along the way, not least from business support services such as AD:VENTURE, and can see that taking the time to attend workshops, sessions and networking has all been worth it. Knowing that we have a product that is available for download is really exciting!”
The My SMART App is available for download with a 60-day free trial and then a monthly cost of just £8.49. For further details please visit www.mysmartapp.co.uk