Category: Free business event

Social Media Breakfast Club

Social Media Breakfast Club

Wednesday 9 October – Wednesday 11 December (six sessions)

9.00am to 12.30pm, unless otherwise stated

Leeds Central Library, 3rd Floor, Sanderson Room

Liz Cable has been teaching social media for businesses since Twitter launched in 2006. Every session will have a dos and don’ts for every platform built on a decade of experience with hundreds of accounts and clients from every sector. We’ll make sure you look like a professional from your very first update after starting Social Media Breakfast Club.

If you are a complete beginner, we recommend attending “Going Social” before any (or all) of the other workshops. We go beyond simple marketing tips to building relationships and finding your own tribe, whilst gaining a reputation for expertise in your niche. The software, apps and tools we recommend are all free or freemium (occasionally just very cheap).

Delegate quotes: Love it, excellent content very, very relevant. Really enjoyed it, informative, informal and fun. Brilliant at explaining this topic. Full of great bits of useful tips.

Please make sure you bring a laptop or device that you can access the internet from and use during the workshop.

Going Social – Wednesday 9 October 2019 (will finish at 12.00pm)

  • Why Twitter is the best place to start
  • Hashtags, how to find them, how to use them
  • Finding your audience and getting their attention
  • Lists – Twitter’s secret killer feature
  • What to tweet

Facebook vs LinkedIN – Wednesday 23 October 2019

  • Which platform to use when
  • Why you need a LinkedIn account.
  • What is social advertising, how does it work (and how much does it cost)?
  • Hosted, Earned, Owned and Paid for media
  • Your LinkedIn profile make-over

Visual Media – Wednesday 6 November 2019

  • Pinterest, Instagram and Snapchat – Which one is right for you and your customers?
  • How to get your content seen
  • Content planning for visual media
  • Herding cats – how to get your viewers where you want them
  • Live video – should you take the plunge?

Blogging for Business – Wednesday 20 November 2019

  • WordPress versus Medium (other platforms are available)
  • Finding your voice, finding your audience
  • 57 varieties of blogpost
  • How to be found – writing for search engines and your audience
  • Joining the “blogosphere”, finding your business fans

Social Media Strategy – Part 1 Wednesday 4 December 2019

  • Bringing it all together – choosing platforms and planning campaigns
  • Content and Engagement planning
  • Using other people’s platforms, reaching other people’s audience
  • Scheduling tools, editing tools
  • Curating vs creating content

Social Media Strategy – Part 2 – Wednesday 11 December 2019

  • Online Community Management
  • Measuring Success
  • Return on Investment for your time and attention
  • Self-sustaining social media
  • What if it’s really not working?

Where?

Leeds Central Libary, The Sanderson Room on the third floor.

Please use the main door for access, it opens at 9.00am and the session will start at 9.15am. Disabled access is via the basement door. Refreshments (tea, coffee and biscuits) will be available.

To register for a place:

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. Ideally, you will need to commit to attending all 6 workshops. If you are eligible for these workshops we will contact you to confirm your attendance.

BOOK HERE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Introduction to PR for new businesses – with Amy Lund

Introduction to PR for new businesses – Tuesday 24 September 2019

Discover what is PR and how it is distinct from other types of marketing at our introduction to PR for new businesses workshop. Learn how to create a big impact from a small investment of time and effort. Identify angles about your business that make good stories and discover how to grab the attention of journalists, influencers and endorsers. Expect to leave this workshop with:

  • a draft press release plan for your business
  • how to identify media and contacts to generate publicity for your business
  • increased confidence and ability to positively promote your business

Quotes from previous delegates:

‘Great presenter she created the right atmosphere and attitude, insightful.’
‘It has given me a great insight on how to use PR’.
‘Really approachable clear speaker; knowledgeable and helpful’.

Amy Lund launched her career in New York at Seventeen magazine and has worked for a variety of magazines including ELLE in Sydney and Glamour in London. She was the editor of Excelle magazine and has worked in PR and events, representing clients including; The Sanctuary Spa, ghd styling irons and hair beauty range, The Body Shop, Butterkist Popcorn, Greenflag and TK Maxx.

Amy studied Journalism, Film and Broadcasting at Cardiff University and won a scholarship to complete her BA honours degree at Missouri University in America, which boasts the oldest school of journalism in the world. She attained a PGCE from Huddersfield University and MA in Journalism from Leeds Trinity University (LTU). In 2009 Amy joined LTU as a Senior Lecturer in Journalism and PR and is the Postgraduate Journalism Course Leader. She is currently researching Work-based Learning (WBL) in Journalism, PR and Communications for her PhD at LTU and the University of Leeds. She offers expertise and consultancy on journalism, feature writing, online content, PR, promotions and WBL.

When?

Tuesday, 24 September 2019, 5.30 – 8.30pm.

Registration is available from 5.00pm with tea, coffee and biscuits.

Where?

Leeds Trinity University, Brownberrie Lane, Horsforth, Leeds LS18 5HD.

Please register in the main reception area. The workshop will take place in AG32, the main conference room.

How to book

Businesses up to three years old with a desire to grow are eligible to attend this event. You might also be eligible for support through the Ad:Venture programme, including access to free workshops and funding.

Please register for a ticket HERE and answer a few questions to check eligibility. We’ll contact you to confirm your attendance if you are eligible for this workshop.

Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Blogging for Business with Liz Cable

Leeds Trinity University. Blogging for Business with Liz Cable

Every first and third Tuesday of the month

Starting Tuesday 17 September 2019 at Leeds Trinity University – Enterprise Centre

Liz Cable is a Senior Lecturer in Digital and Social Media at Leeds Trinity University. She is also a strategic social business consultant, helping clients articulate and deliver practical strategies for adopting and embedding technology in working and learning practices. She spends a lot of time creating and managing online communities, and her expertise is in engagement strategies to bring people together online to share, to work and to learn.

She founded Reach Further, the UK’s first social media consultancy in 2006, and has helped thousands of businesses understand and realise the potential of social media through workshops, seminars and consultancy.

Previous delegates said it was ‘great and very informative’, ‘well presented and everything explained clearly.’

Please make sure you bring a laptop or device that you can access the internet from and use during the workshop.

What’s happening?

This is an informal fortnightly gathering to talk all things blog, including blog marketing and other social media platforms. Guest speakers will be invited to present followed by more structured sessions.

If you have a blog up and running, and have made a few posts but aren’t sure what to do next, or would simply like to carve out the time to work on it in good company, then these sessions are for you. We are sorry but these sessions are not for complete beginners.

When?

Every first and third Tuesday of the month beginning Tuesday 17 September.
Dates are: 17 September, 1 and 15 October, 5 and 19 November, 3 and 17 December.

Registration and refreshments (tea, coffee and biscuits) will be available from 5.00pm and the session will start at 5.30pm.

Please allow time for the evening traffic and parking. Parking is free after 4.30pm.

Where?

Leeds Trinity University, Brownberrie Lane, Horsforth, Leeds, LS18 5HD.

Blogging for Business will take place in the Enterprise Centre – building number 3 on the University’s campus map.

The Enterprise Centre is at the very top of the campus. If you are driving, follow the road around till you are opposite the Sports Centre. At the Sports Centre turn left and park in the old tennis courts on your right. Opposite the old tennis courts, you will see the Enterprise Centre.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click HERE

Date and Time

Tue, 17 Sep 2019, 17:30 –

Tue, 31 Dec 2019, 19:30 BST

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Location

Leeds Trinity University – Enterprise Centre

Brownberrie Lane

Leeds

LS18 5HD

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Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Halifax Digital Festival: Business Planning and Growth Advice

Halifax Digital Festival: Business Planning and Growth Advice

Have you started up in business and are now looking to grow? Have you thought about the challenges that growth can present and do you have a plan in place to help you overcome them?

In this 2 hour one to one appointment, held as part of the Halifax Digital Festival, you will be given opportunity to discuss your plans for growth, and seek advice on topics such as funding for growth, operations, taking on employees and how you can avoid the common pitfalls with experienced consultant Mark Copsey.

Mark Copsey

Mark Copsey is an experienced consultant and academic who has worked with more than two hundred small and medium sized enterprises to deliver a range of consultancy and training services relating to marketing, business culture, operational systems and HR. Mark was previously CEO of a Chamber of Commerce before going into consultancy specialising in growth strategy and investment.

Am I eligible?

The AD:VENTURE project is aimed at providing support to young and growing businesses with an eligibility focus on:
• SMEs under 3 years old
• Based in the Leeds City Region
• Trading in an eligible sector (this generally excludes primary agriculture, banking and financial services, activities related to education or social care. And those sectors trading directly with consumers e.g. retail and hospitality)
• Commitment and plans for achieving growth in turnover and creation of jobs

BOOK HERE

Date and Time

Fri, 20 September 2019

09:15 – 15:15 BST

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Location

University Business Centre – Halifax

Piece Mill

25-27 Horton Street

Halifax

HX1 1QE

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Organiser of Halifax Digital Festival: Business Planning and Growth Advice

Leeds Beckett University is a partner in the AD:VENTURE programme, an ERDF-funded project which brings together Universities from across the Leeds City region with local Councils, Chambers and with private sector partners. The AD:VENTURE partners offer a diverse range of expertise and services to support young businesses with an ambition to grow.  The funded support programme includes access to masterclasses, peer-to-peer learning opportunities and expert one-to-one advice.

Find out more at:www.leedsbeckett.ac.uk/adventure

To contact us, email adventure@leedsbeckett.ac.uk or ring (0113) 812 4860

Halifax Digital Festival: Costing & Pricing

Halifax Digital Festival: Costing & Pricing

Do you regularly have to produce quotes or tender for business?

SME’s typically undervalue their work and fail to take account of the true costs of delivery. Developing an effective pricing strategy is often a challenge but getting it right can have a significant impact on the rate of growth and profitability of your company.

In this 2 hour one to one appointment, held as part of the Halifax Digital Festival, you will be given opportunity to discuss your current pricing model and explore ways of improving your strategy to help you win more contracts and make more profit.

Steve Baker

After a career in electronic engineering Steve eventually took the big step of starting up his own engineering software company. 5 years later, and after three entries in Technology Businesses, the company employed over 200 people on 3 continents and had a list of blue chip engineering clients around the world.

Since then Steve has qualified as an accountant and set up his own Accountancy Practice, Baker and Co who provide advice and support to SME’s and start-ups in the region.

Am I eligible?
The AD:VENTURE project is aimed at providing support to young and growing businesses with an eligibility focus on:
• SMEs under 3 years old
• Based in the Leeds City Region
• Trading in an eligible sector (this generally excludes primary agriculture, banking and financial services, activities related to education or social care. And those sectors trading directly with consumers e.g. retail and hospitality)
• Commitment and plans for achieving growth in turnover and creation of jobs

BOOK HERE

Date and Time

Wed, 18 September 2019

09:45 – 16:30 BST

Add to Calendar

Location

University Business Centre – Halifax

Piece Mill

25-27 Horton Street

Halifax

HX1 1QE

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Organiser of Halifax Digital Festival: Costing & Pricing Advice

Leeds Beckett University is a partner in the AD:VENTURE programme, an ERDF-funded project which brings together Universities from across the Leeds City region with local Councils, Chambers and with private sector partners. The AD:VENTURE partners offer a diverse range of expertise and services to support young businesses with an ambition to grow.  The funded support programme includes access to masterclasses, peer-to-peer learning opportunities and expert one-to-one advice.

Find out more at:www.leedsbeckett.ac.uk/adventure

To contact us, email adventure@leedsbeckett.ac.uk or ring (0113) 812 4860

Winning Websites Masterclass – CALDERDALE

Winning Websites Masterclass

Is your website working for you? Can your customers find you easily? Are you generating enquiries for your business?

Your website is your shop window and can give your potential customers a really good first impression of you and your business. However, many SME’s find that developing an effective website can be challenging due to limited time, budget or from a lack of technical know-how. This half day masterclass will equip you with the knowledge you need to build a new website from scratch or help you redevelop your existing website to make it work more effectively for you. It will help you to:

  • Gain a clear picture of what you need your website to do for your business and identify areas for improvement (or form the basis for a new website design brief)
  • Identifying opportunities to maximise the revenue and enquiries generated by your website.
  • Learn some top tips for driving more traffic to your website, including optimising your website for search engines.
  • Evaluating your website’s performance with an introduction to Google Analytics.

Following this masterclass eligible businesses based in Calderdale will be able to access one to one support to help you analyse and improve your own website.

Your Facilitator

This workshop and one to one support will be delivered by Heather Robinson from Skittish Digital. Heather provides digital marketing consultancy and training to SMEs as well as larger, public sector organisations. She has had several books published and been invited to speak at industry events. Prior to managing client accounts at Skittish Digital, Heather worked in-house for a family run insurance brokers and was responsible for all elements of web development and digital marketing for 7 years.

Am I Eligible?

The Ad:Venture programme is funded by the European Regional Development Fund to support the business growth of SME’s in the Leeds City Region. You are eligible if you are:

– An SME under 3 years old

– Based in the Leeds City Region (Leeds, Bradford, Wakefield, Calderdale, Kirklees, Harrogate, Selby, Craven and York)

– Trading in an eligible sector (excluding: primary agriculture, banking and financial services, activities related to education or social care, and sectors trading directly with consumers e.g. retail and hospitality)

– Committed to achieving growth in turnover and creation of jobs.

BOOK HERE

Date And Time

Thu, 8 August 2019

09:30 – 13:00 BST

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Location

University Business Centre – Halifax

27 Horton Street

Halifax

HX1 1QE

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Business Workshop in Harrogate – Pitching your Business

Pitching your Business

Join us at this half day workshop where you will learn how to:

– Identify Your Target Audience

– Create a Clear & Targeted Sales Message – Advantages v Features

– The What, How & Why Principle

– Understanding Buying Drivers

– Building a Simple, Effective Pitch Structure

– Practical Delivery Techniques

– Action Plan

This workshop is being delivered by Nick Bramley from Impactus Group.

BOOK HERE

Date And Time

Fri, 27 September 2019

09:30 – 12:30 BST

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Location

The Bridge Hotel & Spa

Walshford

Wetherby

LS22 5HS

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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Marketing for Growth Workshop Wakefield

Marketing for Growth – Business Workshop

  • Have you just started your business and want to ensure you have the correct marketing strategy in place?

  • Do you struggle to keep on top of all the new digital technologies and platforms, or which you should be focusing on?

  • Do you need a marketing plan that you can take away and implement tomorrow?

Led by digital strategist Jonny Ross from Fleek Marketing (one of Yorkshire Business Insider’s ‘42 under 42’), this 3 hour marketing masterclass gives an overview of all the main marketing channels and social media platforms, explaining how to use them and exploring which ones are best to reach different target audiences.

BOOK HERE

Date And Time

Thu, 19 September 2019

09:30 – 12:30 BST

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Location

Wakefield Town Hall

Old Court Room

Wood Street

Wakefield

WF1 2HQ

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The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Networking Skills Workshop – Wakefield

Networking Skills 

Join us at our Adventure workshop on Networking Skills in Wakefield. This session will cover the following:

  • What type of network is right for my business
  • What to do before the event
  • Approaching strangers and introducing yourself
  • Socialising – joining and leaving groups easily
  • Making a good first impression
  • Networking do’s and don’ts
  • What to do after the event

This workshop is being delivered by Nick Bramley from Impactus Group.

BOOK HERE

Date And Time

Tue, 17 September 2019

09:30 – 12:30 BST

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Location

Wakefield County Hall

Committee Room B

Bond Street

Wakefield

WF1 2QW

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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Pitching your Business Selby

Pitching your Business

Join us at this half day workshop on pitching your business, where you will learn how to:

– Identify Your Target Audience

– Create a Clear & Targeted Sales Message – Advantages v Features

– The What, How & Why Principle

– Understanding Buying Drivers

– Building a Simple, Effective Pitch Structure

– Practical Delivery Techniques

– Action Plan

This workshop is being delivered by Nick Bramley from Impactus Group.

Date and Time

Tue, 20 August 2019

09:30 – 12:30 BST

Add to Calendar

Location

Selby District Council

Civic Centre

Doncaster Road

Selby

YO8 9FT

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BOOK HERE

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.