Category: Free business event

Mapping & Maximising Customer Journey – Leeds

Mapping & Maximising Your Customer Journey – Leeds

Wednesday 27 November 2019, 09:30 – 12:30PM

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. Marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain.

Explore ideas to maximise your customers experience by learning how to create your own customer journey and this session will fill in the gaps to turn your Customer Journey dial to 11.

Over six stages from how you raise awareness to building an army of advocates, you’ll be shown how to add value to each stage of your Customer Journey.

A workshop guaranteed to change your perspective on marketing forever, giving you the tools to manage your customers’ experience, grow your business, relationships and profit – for the long term.

Covering:

  • Customer Experience – why, what and how
  • The Customer Journey in six stages
  • Mapping out your own Customer Journey
  • How to identify opportunities and pain-points en route
  • Collating innovative ideas to fill the gaps
  • How to add value to each stage to attract, impress, retain and grow
  • Marketing systems, templates and collateral ideas for each stage
  • Actions to prioritise which stage to address first for easy wins
  • How to get your team tuned into the Customer Experience

This workshop is being delivered by Marianne Smith from Impactus Group.

Where

Leeds City Centre – Venue TBC

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The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund

Strategic Marketing – Leeds

Strategic Marketing – Leeds

Monday 9th December 2019, 09:30-12:30pm

How to be strategic and learn some clever techniques. This highly interactive and strategic focussed workshop will be led by digital strategist Jonny Ross from Fleek Marketing, one of Yorkshire Business Insider’s ‘42 under 42’.

From growth hacking and influencer marketing to scarcity marketing, building trust and customer centric marketing. Jonny will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business and more so to put the customer at the heart of it!

Where

Leeds City Centre

Venue TBC

BOOK NOW

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Strategic Marketing – Huddersfield

Strategic Marketing – Huddersfield

Monday 25 November 2019, 09:30-12:30pm

How to be strategic and learn some clever techniques. This highly interactive and strategic focussed workshop will be led by digital strategist Jonny Ross from Fleek Marketing, one of Yorkshire Business Insider’s ‘42 under 42’.

From growth hacking and influencer marketing to scarcity marketing, building trust and customer centric marketing. Jonny will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business and more so to put the customer at the heart of it!

Where

Storthes Hall Park

Kirkburton

Huddersfield

HD8 0WA

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BOOK NOW

 

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Personal Brand & Professional Impact

Personal Brand & Professional Impact in Bradford

Wednesday 13 November 2019, 09:30 – 12:30pm

Every day people assess or make judgements on you, both personally and professionally. From how (and where) you present yourself to how you conduct business, from how you communicate to your content on social media, and indeed much more….. You cannot remove your personal “brand” from your professional world, which is especially true in a new, and/or small business like those on the Ad-venture Programme.

So how do you maximise the impact of your personal brand for the advantage of your business brand? This interactive, impactful session will look at how by covering topics such as;

  • What is your personal “brand”
  • How is it built?
  • How and where is it presented?
  • Influencing your personal “brand” content
  • Taking your “brand” into the professional world
  • Creating inspiring brand “content”
  • Standing out in a competitive world
  • Creating a Professional impact

If, as they say, “you are what you eat”, the same can be said for a small business owner when it comes to “you ARE your business”. Can you afford not to understand how to maximise both?

This workshop is being delivered by Nick Bramley from Impactus Group.

Where

Bradford Chamber of Commerce

Vicar Lane

Little Germany

Bradford

BD1 5AH

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BOOK NOW

 

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Pitching your Business

Pitching your Business

Tue, 15 October 2019, 09:30 – 12:30pm

Join us at this half day workshop where you will learn how to:

  • Identify Your Target Audience
  • Create a Clear & Targeted Sales Message – Advantages v Features
  • The What, How & Why Principle
  • Understanding Buying Drivers
  • Building a Simple, Effective Pitch Structure
  • Practical Delivery Techniques
  • Action Plan

This workshop is being delivered by Nick Bramley from Impactus Group.

Where?

The Bridge Hotel & Spa

Walshford

Wetherby

LS22 5HS

BOOK NOW

 

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The Art of Selling

The Art of Selling

This masterclass takes place over two full days. Please note that it is necessary to attend both days. The dates are:

Thursday, 10th October, 09:30 – 16:30

Thursday, 17th October, 09:30 – 16:30

This two day programme will help you to:

  • Identify your customers’ real needs
    • Develop a great sales pitch that you can implement into your business to boost your overall sales performance
    • Create a structured approach to the sales process, understanding the ‘how to’ as well as the ‘what to do’ when it comes to sales activities
    • Introducing negotiation principles and closing a sale
    • Take part in interactive and practical activities to help boost your confidence and belief in your sales ability.

Your facilitator: Paul Rhodes

Paul has over 25 years’ experience in a number of blue chip companies in a variety of marketing and leadership roles. He now specialises in developing and delivering courses with a Strategic, Commercial and Marketing bias for new and established enterprises. Paul’s consulting roles have included developing strategic plans for new entrants into markets and working on strategic projects in a range of sectors including retail, textiles, chemicals and renewable energy.

BOOK HERE

Where?

Cloth Hall Court

Quebec Street

Leeds

LS1 2HA

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Am I eligible?
The AD:VENTURE project is aimed at providing support to young and growing businesses with an eligibility focus on:

  • SMEs under 3 years old
  • Based in the Leeds City Region
  • Trading in an eligible sector (this generally excludes primary agriculture, banking and financial services, activities related to education or social care, and those sectors trading directly with consumers e.g. retail and hospitality)
  • Commitment and plans for achieving growth in turnover and creation of jobs

AD:VENTURE Enterprise Course WAKEFIELD

5th –  7th November – AD:VENTURE Enterprise Course (Wakefield)

 

Interested in running your own business? Have a business idea you want to explore? If you’re aged 18 to 30 and live in the UK, then The Prince’s Trust Enterprise programme might be for you.

AD:VENTURE has been helping start-ups and young businesses, within the Leeds City Region and that are in the first three years of trading, for since 2016. We have partnered with The Trust to expand our reach and support even more young people.

So, how does it work?

Kicking off with a free information session, The Trust’s and AD:VENTURE’s Enterprise programme will explore how you can be your own boss and will tell you how we can support you. And, if you’re still keen, we’ll also invite you onto a three-day interactive workshop.

You’ll get to meet other like-minded people and will have the chance to tap into a business expert, who covers everything from business planning and marketing, to sales, budgeting and tax.

After this, it’s time to start building your business. We’ll help you to plan and test your ideas, and will give you the opportunity to apply for funding. That way, you’ll be ready to meet our Business Launch Group at the end of the process.

Once you’ve launched your business, we’ll provide you with an experienced business mentor. They will be able to share advice at every step of the way – for up to two years.

If you go on to own a business, you’ll be ready to take advantage of the rest of the support that the Enterprise programme offers. This could mean that you are ready for the coaching stage, or growing stage, and can talk to specialist advisors. You might need access to finance and you’ll be supported through this.

You’ll move through the coaching and growth stages, and will have support on hand to make sure your business reaches its greatest potential.

They say that fortune favours the brave, so start your AD:VENTURE with us and The Trust, today.

GET IN TOUCH

Workshop in Selby – Building an Effective Sales Function

Workshop Selby – Building an Effective Sales Function

The most important area for any business to understand and influence is that of SALES. Without sales, the business will not operate, and without being on control of your sales, there is a lot of potential to impact on any number of other key areas such as finance, cashflow, operations, supplies etc.

So how do you ensure that you maximise your sales potential, pitch for more business and win more deals? Is sales something of a “black art” to you? How do you take and keep control and how do you get the right price for your product or service?

All of these questions (and more) will be answered in this very accessible, easy to understand, myth-busting workshop. Hosted by Nick Bramley of IMPACTUS Group, one of the Region’s most successful sales experts, Nick will make this session engaging, interesting, thought provoking and even fun. He will help you to shape your sales function for the confidence needed to compete in the future. Whatever your level of experience, from novice to experienced, you will take away a host of practical tips and actions to really support your business aspirations going forward.

Headline Content

  • Creating & Controlling An Effective Sales Strategy
  • The Power of Data & Information in Creating Sales Potential
  • Target Customers & What They Could Look Like?
  • The Art of Prospecting for New Customers or Clients
  • Creating a Compelling Offer
  • Taking Your Offer to Market – Effective Engagement Techniques
  • Building & Managing a Pipeline of Opportunity
  • Objection Management & Handling
  • How to Close a Deal
  • Creating a Sales Action Plan

THERE WILL BE HALF AN HOUR BREAK DURING THE DAY. A LIGHT LUNCH WILL BE PROVIDED.

BOOK HERE

Date And Time

Tue, 5 November 2019

09:30 – 14:30 GMT

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Location

Selby Council Office Civic Centre

Doncaster Rd

Selby

YO8 9FT

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The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Marketing Small Businesses on Low-to-Zero Budget

Marketing Small Businesses on Low-to-Zero Budget

Thursday 6 February & Tuesday 25 February

Businesses of all sizes need to conduct some form of marketing activity to promote awareness of their brand, product or service, position their offer to prospective customers and, ultimately, persuade purchase. That many smaller businesses undertake little or even no marketing is usually down to either believing they cannot afford to, and/or don’t know how to.

Delegate quotes: “Mark really knows his stuff, gave personal time and advice to each attendee, very engaging, very enthusiastic wanted to know about our business and relate to it.”

What’s happening?

Over these two workshops, qualified marketing specialist, Mark Sebright, will inform your understanding of what marketing really is and why you really cannot afford to ignore it. He will also use these interactive sessions to reveal how you can utilise a range of low-to-zero budget marketing activities and tools that will make a material difference to your business success.

When?

Workshop 1 – Thursday 6 February will cover: The customer-centric marketing concept
  • Defining and targeting your customer

  • Defining your offer and positioning it in the mind of the customer

Workshop 2 – Tuesday 25 February will cover: The low-zero budget toolkit
  • Website optimisation

  • Social media marketing

  • Database marketing

  • Public relations

  • Networking and personal selling

During the second session, Mark will conduct a bespoke marketing audit of your own business to identify marketing tools, tactics and opportunities you can take away with you and immediately deploy. Towards this, ahead of the session, you will be invited to share links to your website and other marketing resources with Mark for review and feedback.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms.

Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.

Session Itinerary – Part 1

5.30 Registration and refreshments
6.00 Introductions – your business marketing profile
6.30 Marketing solutions for small businesses – an overview/Knowing your customer and positioning offer
8.30 Finish

Session Itinerary – Part 2

5.30 Registration and refreshments
6.00 Recap
6.30 Marketing solutions for small businesses / The low-zero budget toolkit
7:00 Marketing audit and solutions for your business – mentoring and discussion
8.30 Finish

Where?

Leeds Trinity University

Brownberrie Lane

Leeds

Horsforth

LS18 5HD

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BOOK HERE

Due to the individual business attention and focus, places on this workshop must be limited to just 10. So book early, bring as much marketing related material about your business as exists (marketing information, website, social media links etc.) and be prepared to roll your sleeves up. Please bring a laptop to view your website and social media resources.

To book, please visit our Eventbrite page / click on ‘Register now’ above.

Further information

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

Businesses up to three years old with a desire to grow are eligible to attend this event. You might also be eligible for support through the Ad:Venture programme, including access to free workshops and funding.

Please register for a ticket above and answer a few questions to check eligibility. We’ll contact you to confirm your attendance if you are eligible for this workshop.

Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Making Tax Digital for VAT with Andy Gilliland

Making Tax Digital for VAT with Andy Gilliland

Thursday 5 March 2020

This workshop looks at the reasons for registering for VAT and the requirements for doing so. The workshop will also work through the new requirements in a practical ‘question and answer’ session. This seeks to tailor advice about software and recording systems to the needs of individual participants. The workshop looks at what API software is and explains the use of the Cloud and packages currently available or in development.

Andy Gilliland trained in Audit, Accounting and Tax planning and worked for a ‘top 4’ Management Consultancy company, specialising in Top and Bottom line growth and business development. Later, as a managing partner of a corporate financial services provider, he specialised in working with a range of clients on new business finance, start-up and growth. After moving to Leeds Trinity University to teach Accounting and Finance, Andy maintained an interest in entrepreneurship, business growth and development.

Andy has worked with the Northern Leadership Academy, Business Link and the Regional Development Agency on projects to deliver advice and support to range of businesses across the North of England

When?

Thursday, 5 March 5.30 – 8.30pm.

Registration is available from 5.00pm with tea, coffee and biscuits.

Where?

Leeds Trinity University

Brownberrie Lane

Leeds

Horsforth

LS18 5HD

View Map

BOOK HERE

Businesses up to three years old with a desire to grow are eligible to attend this event. You might also be eligible for support through the Ad:Venture programme, including access to free workshops and funding.

Please register for a ticket above and answer a few questions to check eligibility. We’ll contact you to confirm your attendance if you are eligible for this workshop.

Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.