After years of adding a sparkle to York’s famous Shambles with their enchanting potions, two entrepreneurs are looking to bring their magic to a new family-friendly experience in the heart of the city. And they are offering the chance to be part of making this dream a reality.
The city of York is certainly a magical place. Equally famous for its chocolate heritage as it is the plethora of ghosts and ghouls who continue to make the city their home. Now it is the turn of the witches, wizards and warlocks as two of the city’s entrepreneurs take on the challenge to bring more magic to York with their new venture – magically-infused mini-golf targeted at the family audience.
“We are so lucky to live and work in York, but when I come into town with my kids I sometimes struggle to find something that the whole family can all enjoy year-round. That’s what inspired the idea behind The Hole In Wand – an experience that all ages can enjoy and, importantly, keep returning to time and time again.”
Comments Chief Enchantment Officer Ben Fry – also known to many as the official Town Crier for the City of York.
With early concepts for the courses named Dragon’s Breath, Unicorn’s Folly and The Enchanted Forest in the works the team are already showcasing the whimsical approach The Hole In Wand will take.
The experience will open in the former premise of Patisserie Valarie, Coppergate, in early 2021 and is being designed to appeal to the city’s resident population, as well as welcoming York’s many family visitors throughout the year.
“What’s important to us is that The Hole In Wand becomes part of the everyday life of families in York. We want to be the place that families flock to as a special treat and to relax and unwind. We also want our marvellously-magical birthday parties to be the constant talk of the playground.”
To bring their vision of an enchanting putting experience to life the team are looking for support from magic-fans in the community. They are aiming to raise £20,000 to bring their magic-infused dream venue for families into reality. In exchange for this support they are offering a series of special Crowdfunder offers, all with membership to their new ‘Magic Wanders’ club included.
“What we’ve done with our crowdfunding packages is to think about how we can add real value to what we are offering. From the smallest donation to our top package, everyone will be an equal member of our Magic Wanders Club. Whatever you can give you will get something spellbinding back and you will be a big part of our story.”
Added Phil Pinder, Director of Wizardry of York’s Potions Cauldron and Chair of the city’s Retail Forum.
The crowdfunding campaign will be in addition to the investment already being put forward by the enterprising duo, who have seen significant growth in their Potions Cauldron business. They now supply Hamleys of London and countless other stockists across the UK, as well as welcoming thousands of protege witches and wizards each year to their shop on The Shambles.
To pledge your support and to join the Magic Wanders club visit Crowdfunder and keep up with the progress of the campaign on Social Media using #HoleInWand.