Help to Elevate your business

Mentoring / Academic Experts / Masterclasses/ Grants

What is ELEVATE?

Kirklees Council is passionate about supporting new and early stage businesses in their growth journey, as they play a critical role within the local economy.

This is even more important now in light of the pandemic.

Delivered by the University of Huddersfield, Elevate will provide mentoring and access to specialist advice and support to supercharge the growth of start-ups.

The project will form an important part of the local ecosystem of business advice and the Council is delighted to be providing support for the project.

Facilitated by leading academics, and supported by business mentors, Elevate will bring together individuals from ambitious, young businesses to develop the leadership capabilities in your organization.

Elevate has been designed to introduce a series of crucial questions that you should be asking of yourself and your business in these turbulent times – the answers to which could help identify new opportunities for growth within your businesses.

We are now recruiting for Cohort 1, with programme start expected early March 2021.






ELEVATE – Lifting Kirklees Start-Ups to the next level!

ELEVATE overview

Elevate is based around the identification of key questions you should be asking yourself which include:

  • Are you solving the right problems?
  • Are you aware of your horizons and what might be coming over them?
  • Do you listen to the outliers in your business?
  • Do you look at all the options available?
  • Do you really encourage innovation and creativity?

These sessions are supported by a programme of one to one support, delivered by experienced business coaches, to help participants drive real change and impact on their business.

Elevate introduces the concept of ‘crucial questions’ to leaders and managers, supporting them to think strategically about their business – the opportunities for growth, the unforeseen challenges and obstacles and their role in driving it forward.

We aim to find a number of these questions which, when asked, enhance the strategic foresight of small firms and increase their opportunities for growth.

Academic led sessions will introduce the context of each of the questions posed and lead to short discussions as to their relevance to individual participant firms

Delegates will take part in four masterclasses, led by Huddersfield Business School academics covering:

  • Strategic contrariness – Explore the underlying strategic assumptions about your business
  • Leading through infinite possibility – Reflect on the dynamic capabilities of leadership and understanding the role of the leader in changing and uncertain times
  • The curious mindset – Understand the value of open innovation, curiosity and creativity in unlocking growth
  • New economy and customers – Challenge your marketing assumptions, harness the power of your networks and segment your market for the 21st Century

Interested in joining ELEVATE?


Elevate is targeted at the leaders and managers of young businesses with clear growth ambitions who are looking for some time and space outside of the business to think strategically and critically about their ambitions and the challenges in achieving them.

Elevate will provide opportunities for critical thinking, reflection and peer learning, all framed within current academic theory and thinking on themes of openness, disruption and empowerment.

It is aimed at businesses who are:

  • Looking to grow and create jobs in the Leeds City Region
  • Have been trading for 36 months or less
  • Are delivering their product or services primarily to other businesses rather than direct to the consumer (Or looking to grow their B2B offer)
  • Looking for a structured programme, with flexible one to one support, which will keep you on track to help achieve your goals.

Funded by the European Regional Development Fund, ELEVATE at The University of Huddersfield is part of the AD:VENTURE programme and delivered in partnership with Kirklees Council.

Please Note: ERDF Eligibility criteria do apply, and businesses in consumer retail (Only selling to the public), primary agriculture, and nuclear decommissioning and education provision will not be eligible.  If you aren’t sure, give us a call or email and we can clarify before you register.

Interested in joining ELEVATE?


How do I join?

Easy! Just email to register your interest. Once we have confirmed your eligibility you will be given access to our online programmes and mentoring.

E: hbsenterprise@hud.ac.uk

Interested in joining ELEVATE?



Business Address (If applicable – If not, please provide personal address) All fields must be completed.

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Terms & Conditions

Data Protection Act 1998: The above information you provide may be stored in both manual and electronic formats until 2033.  It will be held to facilitate the services we provide to you or your business and to assist with record keeping, statistical and research purposes, statutory purposes and to facilitate ongoing communication.  Information may be shared with our funders and organisations delivering services on their behalf where it is necessary in the interests of increasing your businesses enterprise prospects and to measure the impact and success of the project.  A full list of these funders and organisations is included below.

Marketing Permissions.  We would like to keep you informed of services and business support that we think may be of interest to you and your business. If in the future you’d prefer not to receive information from us please email AdVenture@leeds.gov.uk and we will ensure you are removed from any future marketing correspondence.

Bradford Council
Business Enterprise Fund
Calderdale Council
Craven Council
Harrogate Borough Council
Kirklees Council
Leeds Beckett University
Leeds City Council
Leeds Trinity University
Ministry of Housing, Communities and Local Government

Make It York
Mid-Yorkshire Chamber of Commerce
Prince’s Trust
Selby District Council
Wakefield Council
University of Bradford
University of Huddersfield
West and North Yorkshire Chamber of Commerce
West Yorkshire Combined Authority (as the accountable body for Leeds City Region Enterprise Partnership)

As Data Controller, Please see below statement for the Ministry of Housing, Communities and Local Government

Privacy Notice for the Purpose of Data Collection for ERDF

The UK is updating its data protection legislation and it will come into force on 25 May 2018. The new laws aim to update current data protection legislation including the Data Protection Act 1998, increase the privacy protection of all UK and EU citizens and reduce the risk of data breaches. It will apply to all public and private organisations processing personal data.

The EU Common Provisions Regulations (CPR), and Article 6 of the European Regional Development Fund (ERDF) Regulation require the Ministry for Housing Communities and Local Government (MHCLG), as the managing authority for the programme, to monitor and evaluate ERDF-funded activities. In order to conduct monitoring and evaluation (including the summative assessment) and to ensure compliance, the collection of personal data is required.

Who is the data controller for ERDF personal data?

The MHCLG ERDF Managing Authority is the controller for all personal data required to help deliver the ERDF programme under the terms of its ERDF Funding Agreement.

The MHCLG ERDF Managing Authority will be processing personal data in the ERDF programme according to the following lawful basis:

Article 6(1)(e) of the EU General Data Protection Regulation (GDPR)

‘processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller’.

The lawful basis for controlling or processing `special category’ data under ERDF is:

Article 9(2)(g) GDPR

“processing is necessary for reasons of substantial public interest, on the basis of Union or Member State law which shall be proportionate to the aim pursued, respect the essence of the right to data protection and provide suitable and specific measures to safeguard the fundamental rights and the interests of the data subject;”

What personal data will be collected?

Depending on the nature of activities of the ERDF-funded project and the indicators listed under each activity, the following information for each direct or indirect beneficiary where these are individuals may be collected:

• Name of contact point within a business (in some cases property owner) engaged with or individual engaged with;

• Address

• Postcode

• Phone number

• Ethnicity

• Disability

• Email address

• Labour market status prior to receiving support and 6 months after receiving support

• Duration of support

• Intensity of support

• Pay details

MHCLG may collect special category data on ethnicity and disability.

Who will my personal data be shared with and how will it be used?

Your details will be stored securely and retained in compliance with GDPR and the new Data Protection Act. This information will be used to evaluate this project and to report to the European Regional Development Fund for monitoring and evaluation purposes.

Your details will be used to support the ERDF programme research and evaluation activities. MHCLG will need to share all or some of your personal data with the national evaluator of the ERDF programme. In some cases, the national evaluator, i.e. independent external contractors commissioned by DCLG, may use the contact details to contact a sample of direct or indirect beneficiaries for the purpose of the National Evaluation of the programme. It is likely that the survey methodology will need to incorporate a variety of approaches in order to maximise the survey response rate (for example, telephone survey, written survey, and e-mail survey) – hence the need for a variety of contact details required for each participant. MHCLG may also need to share with other government departments and the European Commission where this is necessary to test the robustness of the data gathered or to inform the National Evaluation.

MHCLG will not give any personal data to any other organisation unless needed for the purpose of the evaluation and will instruct them not to use it to contact individuals for any reasons not connected with the purpose of the National Evaluation of the ERDF programme 2014-2020 or other matters directly relating to the evaluation. If MHCLG has to pass on the data, it will only provide what is needed, and if possible will remove the details that might identify individuals personally. MCHLG will not transfer personal data outside the European Union, to third countries or international organisations.

MHCLG will not keep your personal data for longer than it needs but as a minimum, will retain data for two years after the closure of the 2014-2020 ERDF programme in line with the European Regional Development Fund document retention guidance to ensure MHCLG meets reporting obligations and to demonstrate compliance with EU


Individual’s rights

ERDF participants cannot claim the following rights in terms of ERDF personal data:

• right to erasure (“right to be forgotten”)

• right to portability of their data

The data collected is your personal data, and you have the right, subject to lawful data requirements:

• to see what data we have about you;

• to ask us to stop using your data;

• to ask us to delete your data, or to correct your data if there is no longer a justification to process it;

• to lodge a complaint with the independent Information Commissioner (ICO) if you think we are not handling your data fairly or in accordance with the law. 

Automated decision making

Your personal data will not be subjected to automated decision making

Contact Details

You can contact the ICO at Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

Tel: 0303 123 1113

Email: casework@ico.org.uk 

If you would like further information about the programme and your personal information please contact the ERDF Programme at: esif@communities.gsi.gov.uk