ABOUT THE COMPANY
Wish Digital launched in 2014 to provide clients with a professional digital marketing agency they could rely on. Founded by Chris Kell and Wilf Geldart, the business had ambitious targets with plans to expand the portfolio of clients the agency worked with, increase its team and move to larger premises to support its growth.
Based in Wetherby, Wish was soon looking into an office move and conveniently found space in the Granary Building just down the road from its current location.
Although the agency was winning work, the focus on the office move was a big distraction and the Directors were aware of the need to carefully manage cash-flow as they considered all of the costs that would be incurred.
The challenge was having the investment necessary to furnish the offices, purchase new equipment and upgrade the software the agency would need as it worked on increasingly larger contracts and demanding accounts.
It was at this point that Chris decided after a conversation with a friend to look at the business support services that were available to start-up and young organisations based throughout the Leeds City Region. Following an internet search, he came across AD:VENTURE and sent in an enquiry form, which resulted in a call with a Business Advisor.
Finding that match-funded grant support was available, the business went through the process with the support of Craig Atkin from the programme and secured more than £7,000 that would be used to turn their plans into a reality.
Fast forward just twelve months and Wish Digital has completed its office move, furnished the space, invested in new equipment and expanded its team to include two new digital marketers, a web developer and a designer. Furthermore, it has increased its turnover by a whopping 60%.
Working with clients including Capita Customer Management, the company has big ambitions for the year ahead and thanks to AD:VENTURE and the support the programme offered, it is able to welcome customers and showcase its work in an environment that is befitting of a leading digital business.
Director of Wish Group, Chris Kell, comments: “When we look back now, it’s hard to process just how far we have come in the last year. We always had the ambition, it was just getting the funds in place to allow that to become a reality.
“The office move was such a big deal to us and we knew that if it was going to work the way we wanted it to then we would have to nail it in one go, not in dribs and drabs. It was really important that we created a space that would incorporate our personality and also give us access to leading technologies that would allow us to work on more demanding briefs from clients.
“Thanks to AD:VENTURE all of this was possible and more! We are still in touch with the Business Advisor and the wider team at the programme and in fact, are looking at some of the practical support and events that we can access. You never stop learning when you have a business and these sessions make it so accessible to find the right advice and guidance from leading professionals.
“We would definitely recommend AD:VENTURE to others. It was a massive help for us and we are very much looking forward to the future and to becoming an ongoing success story for the programme.”
Ready to start your AD:VENTURE?
Register your interest and one of our advisors will be happy to help…