Bradford Northern Max programme goes virtual

A business support programme for digital and technology firms in Bradford is switching to virtual delivery due to the coronavirus pandemic. 

Northern Max 3, which is in its third year, will now be delivered online, and technology-oriented companies less than three years old are invited to take part. 

The free business support programme will take place over ten weeks, starting on 23 April. It includes one-to-one mentoring alongside workshops and masterclasses led by experienced business coaches. Topics covered will include preparing a business plan, setting targets, profiling target customers and marketing. There will also be a focus on helping companies exploit opportunities when the COVID-19 restrictions are lifted, as well as an opportunity to pitch for potential investment at the end of the programme. 

The aim of Northern Max is to enable companies in the digital sector to grow and develop the reputation of Bradford and the Leeds City Region as a hub for the technology community. Forty companies have received Northern Max support since the programme started in 2018. 

Cllr Alex Ross-Shaw, Bradford Council’s Portfolio Holder for Regeneration, Planning and Transport, said: “As part of our aim to be the UK’s fastest growing economy in the next decade, we are committed to supporting our businesses with programmes like Northern Max.  

“Now more than ever, we need to ensure our small businesses get the support they need, so  they are prepared to drive growth as we recover from the effects of COVID-19. That’s why we are moving this fantastic support programme online to make sure that nobody misses out. 

“I am delighted to see exciting young companies and entrepreneurs being given access to business support like this. Programmes like Northern Max, which are delivered by industry specialists, will give businesses the crucial support network they need and that will ultimately benefit Bradford and the wider region as we emerge from the current crisis.” 

Entheos Media Group took part in the programme in 2019 and have since been able to expand their client base. Creative director Ryan Murphy said: “The programme was enormously helpful for taking our own expertise in our given field and giving us the tools necessary for transforming our skills into a functional and growing business.  

“Since our time at Northern Max, we’ve got funding, grants and have gained a bigger client base than we ever would have without it. The workshops and talks were exceptionally helpful at giving us the insight and outside-the-box thinking that allowed us to see our business in a whole new light, and allowed us reshape our business model so that we could grow exponentially.” 

Northern Max 3 will be delivered virtually by Greenborough Business Management’s 10×10 accelerator programme in partnership with Bradford Council and AD:VENTURE, a business support programme for new businesses in North and West Yorkshire funded by the European Regional Development Fund (ERDF). It forms part of AD:VENTURE’s pledge to continue to support businesses using online tools despite the pandemic. 

Michelle Davis, part of the 10×10 team at Greenborough, said: “We are thrilled to be selected as the delivery partner for Northern Max 3. 10×10 is passionate about helping firms to grow through our bespoke business accelerator programme and wrap-around support.  

“The workshops will be engaging, interactive and relevant to businesses needing to make the most of commercial opportunities as the economy recovers from the effects of COVID-19. The 10×10 team have great experience of delivering programs remotely and are looking forward to making a difference to businesses from Bradford and the wider Leeds City Region.” 

For more details on the Northern Max 3 programme, visit https://ad-venture.org.uk/northernmax3/. 

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