Being Prepared: By Keith Evans

I’m writing this on the day that the UK economy officially went into a pandemic induced recession.

The deepest recession in modern times and unique in many, many ways.

Many major economies are following the UK by experiencing huge drops in GDP, common belief is that a ‘second wave’ of the pandemic is inevitable and our government has put together a support and stimulus package, which while necessary, creates a long term national debt of war time proportions. These are all fact we must now consider when starting and running our businesses.

So, I put it to you that we need embrace two key principles to turn things around, which we will inevitably do. The first is strengthening our business networks and contacts. Conversations create serendipity, which in turn create opportunity. The second, is that our businesses must be run even better than ever before.

Survive and Thrive will blend opportunities for business owners of all kinds to create moments of opportunity, while also sharing insights which can strengthen your business through technology adoption, more efficient working and marketing you to the right customers.

If Wakefield, the City Region and the UK as a whole is to put the COVID hangover behind us, creating and operating lean, responsive, strategic and professional businesses will be of paramount importance.

For me, ‘Being Prepared’ not only means getting our enterprises post COVID ready, but its also a mind-set, a commitment to be prepared to learn and implement change, which, is not easy.

 

By Keith Evans

Creative & Digital Industries Sector Development Manager

Wakefield Council

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