Website Strategy & Planning


Starts in 2 Months, 8 Days

11th February 2022 9:30 am - 11:30 am

An interactive and informative webinar providing the tools you need to write a well thought out, concise website strategy and brief.


This workshop is a must for anyone looking to create a website for their business, covering any type of website and business sector. It is perfect for business owners who don’t quite know where to start or who have previously tried to set up a website and struggled.

Within the workshop, you will learn how to create a strategy and solid plan out of three simple exercises called “Why” “Who” and “What”.

At the end of this workshop, you’ll have all the tools you need to be able to write a well thought out and concise website strategy and brief using the templates provided.

Using your new strategy and brief you’ll be able to start the process of creating your website and digital marketing, knowing you’ve got a concise plan and understanding of what you need to do.

You’ll also learn basic tips on understanding your target audience, different types of websites and functionality they can have, best practices for design and build, and useful takeaway points for post-launch work such as digital marketing and SEO.

Key Objectives

1. To understand the core principles of a website strategy.

2. To identify Why you need a website, Who it is for, and What it needs to deliver.

3. Learn how to write a website brief document.


1. To produce a written website strategy for your business.

2. Write a website brief using the template provided



Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.