28th January 2020 9:30 am - 12:30 pm
Strategic Marketing: Growth Hacking to Influencer Marketing – Halifax
Tue, 28 January 2020 – 09:30 – 12:30
How to be strategic and learn some clever techniques! Covering topics from growth hacking and influencer marketing to Scarcity marketing, building trust and customer centric marketing. Jonny Ross from Fleek Marketing will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business, and how to put the customer at the heart of it.
You will learn:
- How to set SMART objectives
- Identify who your audience is
- How to build trust
- All about growth hacking, looking at Dollar Shave club and dropbox
- Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
- Scarcity and Influencer Marketing
This workshop aims to help you put a marketing plan together, that is strategic and cost effective.
Jonny Ross is founder and digital marketing specialist at Fleek Marketing, an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, education/training providers and both public and third sector organisations.
Jonny has over 23 years experience in small business, and over 21 years’ experience in digital online technologies. He specialises in digital and social media marketing, web design and search engine optimisation. As an experienced speaker Jonny has devised and run numerous social media training events and strategy workshops for hundreds of people, including businesses and employees at all levels.
University Business Centre Halifax
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.