PR For Start Ups & Small Business


30th November 2021 9:30 am - 12:00 pm

PR For Start Ups & Small Business

In this session, former journalist and seasoned PR professional Kate Betts will show you how you can promote your business for free using PR.

Attendees will understand the value of ‘earned media’ and gain knowledge of how to work with journalists.

They will learn how to craft a press release that will gain coverage and consider the how they can publicise their business by becoming a ‘media expert’.

The workshop will cover:

• The added value of media coverage

• What are journalists looking for? The story and the expert

• What makes a story?

• How do you get a story into the media? The use of press releases and how to write one

• How to become a media expert to promote your brand

• Tricks and tips – including how to contact the media and the importance of images

A must attend event for owners of new or growing business looking to generate publicity at low or not cost.


Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.