29th July 2021 9:30 am - 11:00 am
Planning Your Marketing – The Essential GDPR Considerations
One of the most important things we do with our business is to market our services/products to our customers and clients. But getting marketing right and complying with data protection and e-privacy laws can be a daunting task. This workshop will help businesses understand how they can market to their clients/customers without breaking the law. This workshop is suitable for businesses who either have their own in-house marketing staff and those that outsource their marketing function to another business. This workshop is delivered by Dunwell Data Protection.
This workshop will cover how marketing and data protection work together and the laws that apply; how to comply with your data protection obligations when planning your marketing activities and sending marketing communications; and what can happen if you get it wrong.
KEY LEARNING POINTS
1. An understanding of the laws that apply when marketing using personal data.
2. Why it is important to put data protection at the heart of planning your marketing activities.
3. The GDPR lawful basis to use for your marketing activities.
4. How to send B2B direct marketing by email whilst staying on the right side of data protection law.
Logging on to the session:
You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.