Operations Strategy: Informed and Impactful Business Decisions


16th June 2021 9:45 am - 12:00 pm

Operations Strategy: Informed and Impactful Business Decisions

Operations is a super function that considers all resources, and should be driven by customer need and competition.

Understanding and developing your operations strategy will enable you to make better business decisions, both operational and strategic.

Knowing your resources and your desired outcomes will lead to you choosing the best scenarios for your business, which will have a direct impact on revenue, service levels, costs and working capital.

Taken from real business practice by leaders in their fields, from Procter & Gamble to ASDA this approach will ensure you only make decisions that are good for your business, reducing the risk to your bottom line.

Operations Strategy (OS) – What we will cover.

The session aims to synchronise strategic and operational views on business. The following aspects will be explored and discussed:

What is Operations Strategy – integrative practice of transforming resources into desired outcomes, supported by a better (evidence-based) business decision making.

• How OS aligns with external (customer and competitors) and internal (tangible and intangible resources) business contexts – “B-EST” practice. (MARKETING)

• How to formulate comprehensive and coherent OS – “4 perspectives” practice (corporate, bottom up, market and resources).

Essential learning for start-up and scale up leaders, this informative and practical session has been developed by Leeds Trinity University’s highly experienced Professor of Business Education, Denis Kobzev, MD, PhD, MBA, SFHEA, who will also deliver the session.

Denis Kobzev

Denis is a ‘hybrid’ academic and senior manager with R&D and management development experience gained both in Higher Education (14 years) and ‘blue chip’ companies (7 years). His qualifications include both academic (MD, PhD, MBA) degrees and professional (Project Management / PRINCE2) certificate.

His industry experience, as well as client relationship management skills were developed via collaborative projects between businesses and HE. His top industry position at Procter & Gamble was a Senior Manager External Relations for Europe, Middle East & Africa, with responsibility for R&D, professional and management development programmes conducted in partnership with world leading Universities (Oxford, Cranfield) and clients like ASDA/Walmart, Migros, Spar, Aldi, Carrefour, NHS and other. After achieving the ‘Manager of the Year’ award (The Financial Times / Wall Street Journal group, 2002) and securing HRM Chevening Scholarship he completed MBA programme (rated by AMBA / The Economist in ‘World Top 5 MBA Students’ 2003) and moved to HE sector.


9.45 – 10.00 am Registration

10.00 -11.30 am Start

11.30am -12.00 Q&A session and finish


In compliance with social distancing guidelines, this session will be delivered remotely through a Microsoft Teams meeting.

To register for a place:


Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible, you will be asked to complete a Company Record form before you attend. If you are eligible to attend the session, you will be sent you a link two days before the session to join on the day.

The session start at 9.45 am for registration, you will receive a sign-in sheet via email. Please follow the instructions via the email and sign the document online and click complete.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.