14th June 2018 10:00 am - 5:00 pm
Love it or hate it, streaming is the world we live in and it’s is on the increase – rapidly!
As Spotify recently announced, they now have over 75 million paid for subscribers – the New York Stock Exchange valued the business at a whopping £26.5 billion on its first day of trading at the beginning of April – streaming will be the dominant force in global music for years to come.
As a consumer, what better way to access a world of music without having to download multiple tracks and albums let alone ordering online or dare we say visiting an actual record store. It’s a no brainer, right?
But as an artist, manager, record label or someone who just makes a living from music what are the truths around the mysteries of streaming? Is it possible to have your music on a multitude of streaming platforms and make money? Do you need to have a record label that has significant marketing budgets to be able to take advantage of the system? How do you actually get on the platform playlists? Is there a game you have to play?
In addition, with millions of people using these services on a daily basis how can you get insights of all the data that this is producing in terms of consumer habits? How can you analyse this data to your advantage? For example, can you find out where the hot spots are that your artist is streaming and plan your touring around this? As a promoter can you see if numbers are significant in your town or city before booking an artist to play a gig or festival?
This masterclass sets out to attempt the demystification of streaming and the day long session will include advice and guidance from some of the UK’s leading experts and analysts that will leave attendees with a clear idea of how they need to take their own streaming strategy forward from an artist and general music business perspective.
Keiron Donoghue – Humble Angel Records and formerly Vice President, Global Playlists Strategy & Curation, Warner Music. – http://musically.com/2018/02/05/kieron-donoghue-streaming-humble-angel-records/
Sammy Andrews – Owner and Founder of Deviate Digital – A 360 Digital Service provider for the Music Industry – http://www.musicweek.com/digital/read/sammy-andrews-launches-new-digital-insights-agency-deviate-digital/067646
David Kittlety – Head of Trade Marketing Believe Digital UK, IE – https://www.otrmcr.co.uk/profile/david-kittely-believe-distribution-services
Thursday 14th June – 10.00 – 5.00
Wakefield One, Burton Street, Wakefield, WF1 2EB, (SAT NAV – WF1 2DA)