27th April 2021 12:15 pm - 2:00 pm
Marketing Small Businesses on Low-to-Zero Budget
Tuesday, 27 April & 11 May
Businesses of all sizes need to conduct some form of marketing activity to promote awareness of their brand, product or service, position their offer to prospective customers and, ultimately, persuade purchase. That many smaller businesses undertake little or even no marketing is usually down to either believing they cannot afford to, and/or don’t know how to.
Delegate quotes: “Mark really knows his stuff, gave personal time and advice to each attendee, very engaging, very enthusiastic wanted to know about our business and relate to it.”
Over these two workshops, a qualified marketing specialist, Mark Sebright, will inform your understanding of what marketing really is and why you really cannot afford to ignore it. He will also use these interactive sessions to reveal how you can utilise a range of low-to-zero cost marketing activities and tools that will make a material difference to your business success.
Workshop 1 – Tuesday, 27 April will cover: The customer-centric marketing concept
• Defining and targeting your customer
• Defining your offer and positioning it in the mind of the customer
Workshop 2 – Tuesday, 11 May will cover: The low-zero budget toolkit
• Website optimisation
• Social media marketing
• Database marketing
• Public relations
• Networking and personal selling
During the second session, Mark will conduct a bespoke marketing audit of your own business to identify marketing tools, tactics and opportunities you can take away with you and immediately deploy. Towards this, ahead of the session, you will be invited to share links to your website and other marketing resources with Mark for review and feedback.
Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.
Session Itinerary – Part 1
12.15 – 12.30 pm Registration
12.30 pm Introductions – your business marketing profile
1.00 pm Marketing solutions for small businesses – an overview/Knowing your customer and positioning offer
2.00 pm – Finish
Session Itinerary – Part 2
12.15 -12:30pm Registration
12.30 pm Recap
1:00pm Marketing solutions for small businesses / The low-zero budget toolkit
1:30pm Marketing audit and solutions for your business – mentoring and discussion
2 pm Finish
This session will be delivered remotely through a Microsoft Teams meeting.
How to book
Due to the individual business attention and focus, places on this workshop must be limited to just 10. So book early.
Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.
If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.