Marketing for Business Success – Parts 1 & 2


12th November 2019 5:30 pm - 8:30 pm

Marketing for Business Success – Parts 1 & 2

Tuesday 12 November and Tuesday 26 November 2019

To succeed – all businesses, irrespective of type or purpose – requires marketing.

In this free two-part workshop, led by a qualified marketing consultant with more than 25 years of industry experience, you’ll learn the fundamentals of business marketing and how to implement those fundamentals to help drive your business success.

What’s happening?

In simple-to-understand language, we’ll deliver marketing planning and management practice, and how to integrate these concepts into your business plan as actionable strategies that will make a material difference to your performance.

Over the two sessions, the following will be covered:

Part 1:

  • Marketing basics
  • Understanding your customer and marketplace

Part 2:

  • Building and managing the marketing plan
  • 1-2-1 marketing advice for your specific business and market

Please come to each session armed with some information about any marketing activities you currently undertake, as well as some questions about which specific areas of marketing you need help with. You will leave feeling informed, inspired and ready to take action!

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport, and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.

Delegate quotes:

‘Eyeopener gave me lots to think about; engaging, informative, actionable. Mark knew how to talk to me to get the best for my business. Great delivery and engaging.’

Part 1 format – Tuesday, 12 November

5.30 Registration and refreshments
6.00 Marketing function in your businesses (discussion)
6.30 Introduction to the fundamentals of business marketing
7.00 Understanding your customer and marketplace
8.00 Q & A – Finish

Part 2 format – Tuesday, 26 November

5.30 Registration and refreshments
6.00 Building and managing your marketing plan
7.00 1-2-1 marketing solutions for delegate businesses
8.00 Finish


Leeds Trinity University

Brownberrie Lane



LS18 5HD

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Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click on ‘Register now’ above.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.