4th December 2019 9:00 am - 12:00 pm
Market Me Session 4: Marketing Planning – Anticipating and Delivering Customer Wants, Profitably
About Market Me
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield-based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
About Session 4 – Marketing Planning
Why Plan? What should a plan look like? How often should I update it?
How relevant is a 5 or even 3 year plan in today’s fast moving world?
There’s a lot to be said for a short, effective plan that can actually be used on a daily basis, and which can also be adapted when the inevitable changes in circumstances happen.
In this penultimate session, after working through an example together, you will create your own 1 Page Marketing Plan that contains just enough detail to be useful, without wasting time on planning that will never be used and will be out of date the minute it is finished.
Date And Time
Wed, 4 December 2019
09:00 – 12:00 GMT
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.