Strategic Marketing Series for New Business

Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.

Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.

Market Me – Session 1

Environment Mapping – Understanding our world

This is the ideal start point for any business looking to develop a new strategy, and starts with a helicopter view of the environment facing all of our businesses.

It is also a great way for you to introduce you and your business to the group, and talk a little bit about your top-level challenges.

The outcome of the session is that you will better understand the environment in which you are operating, and will be able to devise a plan to either mitigate the risks or capitalise on the opportunities each element provides.

In addition you will have a series of strategies, positioning statements and messages that can be incorporated within your marketing activities.

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Date And Time

Location

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.