11th December 2019 9:00 am - 12:00 pm
Market Me: Session 5, Content Marketing
About Market Me
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield-based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
About Session 5 – content Marketing – The Mainstay of the Thought Leader
Content Marketing – where to start?
This final session will help you answer the questions people have about your services and build your opening content into bitesize chunks – not chapter and verse…
Working in groups, you’ll match your Tactical Priorities to your content calendar, and from this create an effective plan of quality, relevant content, presented in the most appropriate format for the specific tactic.
Knowing which social media platform is suitable for your business is key to high engagement and generating conversions, so we will also:
• Pick the platforms that perform best in your industry e.g. Pinterest would be great for promoting home interiors but not for an accountancy firm
• Create a schedule that allows for posting content at least 3 times a week
• If you want to run ads, this will help you think about your daily budget and how many people that will reach
• Analyse – show you how to track your progress on the social platforms’ tools and on Google Analytics
Date And Time
Wed, 11 December 2019
09:00 – 12:00 GMT
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.