Strategic Marketing Series for New Business

Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.

Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.

Market Me – Session 3

CO-STAR – Turning ideas into reality

The third session will explore CO-STAR, a practical and engaging workshop-based tool for creating and embedding value into an organisation, in this case taking a small professional business, and creating a compelling proposition for customers that helps it stand out from the competition.

Working in teams and putting sample businesses from the group at the heart of the exercise, we will work on a proposition that covers off all of the key challenges a new product, service or business faces, and look to develop a solution that returns maximum results for both your customers and your organisation or business.

This innovation-based exercise gives you the opportunity to ‘pitch’ your product or service to your contemporaries, receive vital feedback, and refine your offer until it delivers maximum impact.

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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.