Mapping & Maximising Your Customer Journey Part 1


3rd November 2021 9:30 am - 11:00 am

An interactive and informative webinar to help you understand and map the customer journey.

Mapping & Maximising Your Customer Journey – Two Part Workshop

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. They are even higher at the moment as they face the same challenges as we all do, so you have to be ready for that.

Going forward, marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this mini-series webinar (2 x 1 hour episodes), you will learn how to create your own customer journey and explore ideas to maximise their customer experience.

Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.


-Customer Experience – why, what and how

-mapping Your Customer Journey in six stages

-How to identify opportunities and pain-points en-route

-Collating innovative ideas to fill any gaps

-How to add value to each stage to attract, impress, retain and grow

-Actions to prioritise which stage to address first for easy wins

If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this mini-series webinar is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!

This mini-series webinar (2 x 1 hour) is being delivered by Marianne Smith from IMPACTUS Group. Marianne is one of the Region’s most experienced and expert practitioners in all areas of the customer experience.


Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.