Introduction to PR for New Businesses with Amy Lund


18th May 2021 12:15 pm - 2:00 pm

Introduction to PR for New Businesses with Amy Lund.

Tuesday, 18 May 12.15 – 2.00 pm

Discover what is PR and how it is distinct from other types of marketing.  Learn how to create a big impact from a small investment of time and effort.  Identify angles about your business that make good stories and discover how to grab the attention of journalists, influencers and endorsers. Expect to leave this workshop with:

  • a draft press release plan for your business
  • how to identify media and contacts to generate publicity for your business
  • increased confidence and ability to positively promote your business

Quotes from previous delegates:

‘Great presenter she created the right atmosphere and attitude, insightful.’  ‘It has given me a great insight on how to use PR’. ‘Really approachable clear speaker; knowledgeable and helpful’.

Amy Lund launched her career in New York at Seventeen magazine and has worked for a variety of magazines including ELLE in Sydney and Glamour in London. She was the editor of Excelle magazine and has worked in PR and events, representing clients including; The Sanctuary Spa, ghd styling irons and hair beauty range, The Body Shop, Butterkist Popcorn, Greenflag and TK Maxx.

Amy studied Journalism, Film and Broadcasting at Cardiff University and won a scholarship to complete her BA honours degree at Missouri University in America, which boasts the oldest school of journalism in the world.  She attained a PGCE from Huddersfield University and MA in Journalism from Leeds Trinity University (LTU).  In 2009 Amy joined LTU as a Senior Lecturer in Journalism and PR and is the Postgraduate Journalism Course Leader.  She is currently researching Work-based Learning (WBL) in Journalism, PR and Communications for her PhD at LTU and the University of Leeds. She offers expertise and consultancy on journalism, feature writing, online content, PR, promotions and WBL.


Tuesday, 18 May

12.15 – 12.30 Registration

12. 30pm Workshop commences

1.30pm Q&A session and finish


This session will be delivered remotely through Microsoft Teams. Once your eligibility has been confirmed we will send you a link to join the session.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.


Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.