How to Win Customers


18th March 2021 12:15 pm - 2:00 pm

How to Win Customers

Thursday, 18th March, 12.15 – 2.00 pm

Winning and retaining customers is the lifeblood of all businesses. Yet many, particularly smaller businesses, struggle to embrace business development as a key management discipline and, unsurprisingly, fail as a consequence.

This workshop will examine the core principles of successful customer recruitment and retention, and explain the few simple, but fundamental, steps you can take to become a more effective sales advocate, which in turn will make your business more fulfilling to run and increase its value and sales.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport, and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.


12.15 – 12.30pm Registration

12.30 Start and Introductions

1.30 -2pm Q & As and finish


This session will be delivered remotely through a Microsoft Teams meeting.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region.  Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.


Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.