How To: Google My Business (GMB) and local SEO

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Starts in 2 Months, 1 Day

20th August 2021 9:30 am - 11:00 am

An interactive and informative webinar to help drive your customer engagement with Google my business and local SEO

Overview

A simple Google search for your business gives you a sense of what your potential customers currently see when they are looking for the products or services you offer. Many businesses find that their listing is hidden, many layers down in the search results.

This session by digital strategist Jonny Ross shows you how to use Google My Business to increase the online profile of your business and to drive new enquiries.

Google My Business is an online platform that allows you to submit information about your business. Once it’s up and running it offers businesses a powerful way to drive customer engagement, generate sales and increase online reach.

Jonny also brings his digital marketing expertise to show you how to use Google My Business to build trust and loyalty among your customer base. As well as promoting your listing, Google My Business also gives you a way to share new photos, blog posts and other content with your local customers, strengthening your relationship and making it easier for them to choose you over the competition.

64% of consumers use Google My Business to find contact details of shops and businesses online

What benefits will you get out of this session?

By the end of the session, you will be able to use Google My Business to bring tangible benefits to your business. This session will allow you to:

• Use what you’ve learned to drive business to your online website / bricks and mortar store through effective digital marketing

• Get an online entry that will show up above the main search results – which customers are far more likely to click

• Create a new way to build a loyal, local customer base

• See an increase in clicks from people who are ready to buy from you

• And then offer those people a quick and easy way to buy what they want

What will you learn?

The session content will equip you with the skills you need to be able to:

• Claim a Google My Business listing

• Optimise your listing

• Build high quality local citations

• Join the dots using schema (the vocabulary that helps search engines to better understand what’s on your website)

• Use user reviews to your advantage

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How will you be supported after the event?

We’ll use an action plan template with each delegate to help them to form their own personal action plan following the workshop. This keeps everyone on track post-event and gives them tangible actions that they can implement straight away.

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

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