12th November 2020 5:30 pm - 7:30 pm
Thursday 12 November 2020, 5.30 – 7.30 pm
In a world where 72% of customers would rather learn about a product or service by video and 92% of viewers on mobile will share it with others, incorporating video into your business’s marketing strategy is absolutely essential.
And it’s not as time-consuming or costly as you might think – if you have the right tools!
In this workshop, led by a senior media professional at Leeds Trinity University, you’ll learn how to shoot and edit a short promotional video for your business, using just your mobile phone.
The workshop will cover essential filming techniques such as: Setting, exposure, focus, sound, framing, five-shot technique, and cutaways.
You’ll discover filming apps that can help achieve a professional quality look and feel, and iMovie, which can be used to edit your footage and export the final video which can be uploaded onto social media channels and websites.
By the end of the session, you will:• Know how to set up your phone for filming
• Understand frame rates and HD Formats
• Correctly expose and focus images (not just point and press!)
• Frame subject material or people in an engaging manner
• Storyboard and shoot to tell a story
• Assemble and edit your footage into a sequence in iMovie
• Add voiceover and cutaway shots
• Export your video for publication on your Website or Social Media platforms.
Whilst we will be using iPhones in this workshop, everything can be applied to other makes of mobile phone.
Mark Willett – Senior Media Technician at Leeds Trinity University
Mark worked in Television Postproduction for over 21 years before moving into education in 2015.As an Editor, Dubbing Mixer, Rostrum Camera Operator and Facilities Manager, he has worked on hundreds of TV and Radio Commercials, TV Documentaries, over 400 OneShow film inserts and many corporate videos.
He is currently a Senior Media Technician at Leeds Trinity University supporting and teaching Television Production, Media and Journalism students.
Thursday 12 November
5.30 – 6.00pm Registration
6.00pm Workshop commences
7.00/7.30pm Q&A session and finish
This session will be delivered remotely through Microsoft Teams.
How to book
Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.
To book click HERE
Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.
If you have any questions, or for any further information, please contact Louise Miller, firstname.lastname@example.org, Ad:Venture Project Manager at Leeds Trinity University.