Business Planning. The essentials for Start Ups


9th November 2021 1:00 pm - 3:30 pm

York Business Week event for those who have or are thinking about starting a business. Covering; market research, USP & competitor research

About this event

Why is it important to make sure that you have a plan for your business and what do you need to consider?

We’ll explore:

• The importance of market research and how you can use it, not only to understand whether your proposition is right but also to give funders confidence in your business further down the road.

• What do you need to know about your competitors and how can you use this information to improve your offer?

• Why is having a USP (Unique Selling Proposition) important to others reading your business plan?

We’ll be joined by Jim Bulmer founder of GrowthBox who will share some top tips on how you can develop your marketing strategy to support your business plan to achieve its objectives.

The event will be virtual, but also highly interactive and informative, with breaks factored in for networking and comfort breaks.


We also have another event at York Business Week; START STRONG with AD:VENTURE, an informal chat about business support, learn how AD:VENTURE can help you build your business and hear from the founders of some standout start-ups from York.