Basics of Social Media

Every business these days can benefit from social media marketing. Each business needs to understand which platforms can work for them, how to develop a social media strategy, and what type of content works well to make it all come together. This workshop is the perfect introduction to Social Media for Business.

Overview

• Why social media marketing matters to your business
• How to find the right social media channels
• Building a basic social media strategy & plan
• Exploring social media platforms – Facebook, Instagram, LinkedIn, Twitter, Pinterest & more
• Basic principles of social advertising
• How to communicate online with customers
• Creating eye-catching content
• Apps, Tools and Platforms to help work smarter not harder
• Social Media Branding

Business Benefits

• Having a clear focus and social media strategy to work through
• How each social media channel functions
• Understand where to focus your efforts online and why
• How social media marketing will benefit your business
• Basics of social advertising

How to use apps, tools and platforms for your social media marketing and content creation

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The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.