Archives: Pro Event Calendar

Searching for Keywords – With Wildfire

Searching for Keywords – With Wildfire

An interactive and informative webinar to help you understand the importance of keyword research for your business.

The first starting point for any successful organic search campaign is Keyword Research. In this webinar, Billy & Neal from Wildfire Marketing will be giving a guide on how to find the best Keywords for your business.

If you think that your business could benefit from organic search – this is the place to start.

The webinar is broken down into 4 topics:

  • Introduction to Keywords
  • Primary Keywords
  • Secondary Keywords
  • Building your own Keyword list

The session is 2 hours long and there will be plenty of time to ask any questions you may have.

You will leave the session with a comprehensive understanding of keywords and how to use them to increase traffic to your website from the people you are looking for.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session.

You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop.

The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am.

Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

 

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

 

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Introduction to PR for New Businesses with Amy Lund

Introduction to PR for New Businesses with Amy Lund.

Tuesday, 18 May 12.15 – 2.00 pm

Discover what is PR and how it is distinct from other types of marketing.  Learn how to create a big impact from a small investment of time and effort.  Identify angles about your business that make good stories and discover how to grab the attention of journalists, influencers and endorsers. Expect to leave this workshop with:

  • a draft press release plan for your business
  • how to identify media and contacts to generate publicity for your business
  • increased confidence and ability to positively promote your business

Quotes from previous delegates:

‘Great presenter she created the right atmosphere and attitude, insightful.’  ‘It has given me a great insight on how to use PR’. ‘Really approachable clear speaker; knowledgeable and helpful’.

Amy Lund launched her career in New York at Seventeen magazine and has worked for a variety of magazines including ELLE in Sydney and Glamour in London. She was the editor of Excelle magazine and has worked in PR and events, representing clients including; The Sanctuary Spa, ghd styling irons and hair beauty range, The Body Shop, Butterkist Popcorn, Greenflag and TK Maxx.

Amy studied Journalism, Film and Broadcasting at Cardiff University and won a scholarship to complete her BA honours degree at Missouri University in America, which boasts the oldest school of journalism in the world.  She attained a PGCE from Huddersfield University and MA in Journalism from Leeds Trinity University (LTU).  In 2009 Amy joined LTU as a Senior Lecturer in Journalism and PR and is the Postgraduate Journalism Course Leader.  She is currently researching Work-based Learning (WBL) in Journalism, PR and Communications for her PhD at LTU and the University of Leeds. She offers expertise and consultancy on journalism, feature writing, online content, PR, promotions and WBL.

When?

Tuesday, 18 May

12.15 – 12.30 Registration

12. 30pm Workshop commences

1.30pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams. Once your eligibility has been confirmed we will send you a link to join the session.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

TO BOOK PLEASE CLICK HERE TO VISIT EVENTBRITE

Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Marketing Small Businesses on Low-to-Zero Budget (Two Part)

Marketing Small Businesses on Low-to-Zero Budget 

Tuesday, 27 April & 11 May

Businesses of all sizes need to conduct some form of marketing activity to promote awareness of their brand, product or service, position their offer to prospective customers and, ultimately, persuade purchase. That many smaller businesses undertake little or even no marketing is usually down to either believing they cannot afford to, and/or don’t know how to.

Delegate quotes: “Mark really knows his stuff, gave personal time and advice to each attendee, very engaging, very enthusiastic wanted to know about our business and relate to it.”

What’s happening?

Over these two workshops, a qualified marketing specialist, Mark Sebright, will inform your understanding of what marketing really is and why you really cannot afford to ignore it. He will also use these interactive sessions to reveal how you can utilise a range of low-to-zero cost marketing activities and tools that will make a material difference to your business success.

Workshop 1 – Tuesday, 27 April will cover: The customer-centric marketing concept

• Defining and targeting your customer

• Defining your offer and positioning it in the mind of the customer

Workshop 2 – Tuesday, 11 May will cover: The low-zero budget toolkit

• Website optimisation

• Social media marketing

• Database marketing

• Public relations

• Networking and personal selling

During the second session, Mark will conduct a bespoke marketing audit of your own business to identify marketing tools, tactics and opportunities you can take away with you and immediately deploy. Towards this, ahead of the session, you will be invited to share links to your website and other marketing resources with Mark for review and feedback.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.

Session Itinerary – Part 1

12.15 – 12.30 pm Registration

12.30 pm Introductions – your business marketing profile

1.00 pm Marketing solutions for small businesses – an overview/Knowing your customer and positioning offer

2.00 pm – Finish

Session Itinerary – Part 2

12.15 -12:30pm Registration

12.30 pm Recap

1:00pm Marketing solutions for small businesses / The low-zero budget toolkit

1:30pm Marketing audit and solutions for your business – mentoring and discussion

2 pm Finish

Where?

This session will be delivered remotely through a Microsoft Teams meeting.

How to book

Due to the individual business attention and focus, places on this workshop must be limited to just 10. So book early.

TO BOOK PLEASE CLICK HERE TO VISIT EVENTBRITE

Further information

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Presenting and Pitching your Business

Presenting and Pitching your Business

Friday, 26 March 12.15- 2.00 pm

Darren Harper is an experienced broadcaster with over 20 years’ experience, both here and in Australia. He presented a commercial radio breakfast show in Leeds for 10 years and is now the co-host of the LS11 Podcast (British Podcast Award nominee 2019). He’s been teaching sports journalism, radio and podcasts for the last seven years – and has been at Leeds Trinity University for three years. Prior to this, Darren worked in the world of sales to become the youngest regional manager for Cable & Wireless at the age of 24.

In this session, he will talk about the art of presenting, tips and techniques to build on your pitches, and how to deliver a perfect PowerPoint presentation. He will also offer advice about how to present online, camera placement, lighting and maintaining eye contact in this virtual world.

When?

12.15 – 12.30 Registration

12.30 Start

1.30 -14.00pm Q&A session and finish

Where?

In compliance with social distancing guidelines, this session will be delivered remotely through a Microsoft Teams meeting.

PLEASE CLICK HERE TO BOOK ON EVENTBRITE

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible, you will be asked to complete a Company Record form before you attend.

If you are eligible to attend the session, you will be sent you a link two days before the session to join on the day. The drop-in will start at 9.00am for registration, you will receive a sign-in sheet via email. Please follow the instructions via the email and sign the document online and click complete.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.

How to Win Customers

How to Win Customers

Thursday, 18th March, 12.15 – 2.00 pm

Winning and retaining customers is the lifeblood of all businesses. Yet many, particularly smaller businesses, struggle to embrace business development as a key management discipline and, unsurprisingly, fail as a consequence.

This workshop will examine the core principles of successful customer recruitment and retention, and explain the few simple, but fundamental, steps you can take to become a more effective sales advocate, which in turn will make your business more fulfilling to run and increase its value and sales.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport, and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.

When?

12.15 – 12.30pm Registration

12.30 Start and Introductions

1.30 -2pm Q & As and finish

Where?

This session will be delivered remotely through a Microsoft Teams meeting.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region.  Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

TO BOOK CLICK HERE TO GO TO EVENTBRITE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Stepping Stones into Marketing with Gaynor Cross

Stepping Stones into Marketing with Gaynor Cross

Tuesday, 2 February, 12.15 – 2pm

Are you flummoxed by Facebook, exasperated with email marketing or done in with data? Attend this short session to gain an understanding of some basic marketing frameworks and hands-on experience of some marketing tools and techniques.

This session provides an introduction to the key concepts of marketing including unique selling points, customer-centred service proposition and communication channels. It is suitable for those with some previous experience of marketing who are looking to refresh their knowledge as well as absolute beginners.

By the end of this session, delegates will have gained an understanding of the key concepts of marketing. They will understand the relevance of marketing to their organisation – or their role – and be ready to implement their learning into practice.

Gaynor Cross – Marketing Teacher at Leeds Trinity University

Gaynor has over 15 years’ marketing experience spanning the public, private and not-for-profit sectors and covering both on and off-line marketing techniques. Gaynor assists organisations with their marketing strategies to generate new business and utilise income streams. Gaynor teaches Marketing modules at undergraduate, postgraduate and professional qualification level.

When Tuesday, 2 February

12.15 – 12.30 Registration

12.30 – 1.30 Workshop commences

1.30 – 2pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, we will contact you to confirm your place.

CLICK HERE TO BOOK ON EVENTBRITE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.

Social Media Business Club – With Liz Cable

Social Media Business Club

Thursday 4 Feb – Tuesday 30 March  (six sessions)

12.15pm to 2.00pm

Liz Cable has been teaching social media for businesses since Twitter launched in 2006. Every session will have a dos and don’ts for every platform built on a decade of experience with hundreds of accounts and clients from every sector. We’ll make sure you look like a professional from your very first update.

If you are a complete beginner, we recommend attending “Going Social” before any (or all) of the other workshops. We go beyond simple marketing tips to building relationships and finding your own tribe, whilst gaining a reputation for expertise in your niche. The software, apps and tools we recommend are all free or freemium (occasionally just very cheap).

Delegate quotes: Love it, excellent content very, very relevant. Really enjoyed it, informative, informal and fun. Brilliant at explaining this topic. Full of great bits of useful tips.

Going Social – Thursday 4 Feb

  • Why Twitter is the best place to start
  • Hashtags, how to find them, how to use them
  • Finding your audience and getting their attention
  • Lists – Twitter’s secret killer feature
  • What to tweet

Facebook vs LinkedIN – Tuesday 9 February

  • Which platform to use when
  • Why you need a LinkedIn account.
  • What is social advertising, how does it work (and how much does it cost)?
  • Hosted, Earned, Owned and Paid for media
  • Your LinkedIn profile make-over

Visual Media – Tuesday, 23 February

  • Pinterest, Instagram and Snapchat – Which one is right for you and your customers?
  • How to get your content seen
  • Content planning for visual media
  • Herding cats – how to get your viewers where you want them
  • Live video – should you take the plunge?

Blogging for Business – Tuesday, 9 March

  • WordPress versus Medium (other platforms are available)
  • Finding your voice, finding your audience
  • 57 varieties of blogpost
  • How to be found – writing for search engines and your audience
  • Joining the “blogosphere”, finding your business fans

Social Media Strategy – Part 1 – Tuesday, 23 March

  • Bringing it all together – choosing platforms and planning campaigns
  • Content and Engagement planning
  • Using other people’s platforms, reaching other people’s audience
  • Scheduling tools, editing tools
  • Curating vs creating content

Social Media Strategy – Part 2 – Tuesday, 30 March

  • Online Community Management
  • Measuring Success
  • Return on Investment for your time and attention
  • Self-sustaining social media
  • What if it’s really not working?

Where?

The sessions will be delivered remotely through a Microsoft Teams meeting.

To register for a place:

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. Ideally, you will need to commit to attending all 6 workshops. If you are eligible for these workshops we will contact you to confirm your attendance.

CLICK HERE TO GO TO EVENTBRITE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

You need a website. Here’s how to get one that YOUR business needs.

You need a website. Here’s how to get one that YOUR business needs.

Tuesday, 19 January, 12.00-2pm

Having a website can be a crucial part of your overall online identity, marketing strategy and income generation.

But where do you start?

This session will enable you to identify your own specific website requirements based on your individual business needs, goals and objectives. We will walk you through the main aspects of creating a sound website specification including user requirements and experience, technical requirements and specification, content, accessibility, site maintenance and development, and planning and adapting to future growth. You will leave the session with the beginnings of a clear and concise website brief and the knowledge and understanding of how to turn this into a reality.

Claire Gibbons and Paddy Callaghan will deliver this session.

Paddy Callaghan’s career in web development spans nearly 20 years in which time he has worked across a number of sectors, and with businesses and organisations of varying size. Paddy is currently the Web Developer at Leeds Trinity University and also consults with small and medium sized companies across Yorkshire, enabling them to utilise their web presences to full effect. His knowledge of, and specialisation in, both the user experience and the more technical aspects of web development gives him a wealth of experience and understanding to share with businesses however new or established, and whatever their business goals.

Claire Gibbons has been working with Leeds Trinity University for just over two years and recently project managed the University’s ambitious website redevelopment programme (the new website went live in February 2020). Prior to that Claire was the Web and Content Manager at the University of Bradford for over a decade until 2016 and has since worked with a number of UK and Irish Universities on website and digital transformation projects and with smaller charities on website and marketing projects in a voluntary capacity. Claire is also the Co-Chair of the Institutional Web Management Workshop (IWMW) – the UK’s leading annual event for web and digital team in Higher Education.

When Tuesday, 19 January 2021

12.00 – 12.15 Registration

12.15 – 1.30 Workshop commences

1.30 – 2pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, we will contact you to confirm your place.

To book, CLICK HERE to go to Eventbrite

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk Ad:Venture Project Manager at Leeds Trinity University.

Legal Kick-Start BITESIZE: Negotiating Commercial Contracts

Get valuable guidance in this interactive and informative webinar to help you understand how to negotiate commercial contracts.

LEGAL KICK-START: NEGOTIATING COMMERCIAL CONTRACTS – KEY CONSIDERATIONS FOR NON-LAWYERS 

Legal requirements can seem daunting when you make that decision to start-up. This is true for many, but, the fact is to operate legally and to protect your business interests, they can’t be avoided.

The good news is, “the legals” are far easier to manage if you understand your obligations sooner rather than later.

If you take the time to understand the basics at the outset, it’s really not as scary as it seems and you can make informed decisions on what the right approach is for you and your business.

Led by legal specialists from Knights plc (a leading UK legal & professional services business), this free “bite-sized” 90 minute seminar, to be delivered via Zoom, will give you an overview of the common legal pitfalls and issues which arise during contract negotiations, and advice on how to avoid them.

We’ll cover:

• The importance of understanding the identity of your counterparty;

• Safeguards to put in place during negotiations;

• Basic contract law principles to bear in mind whilst negotiating a contract;

• Common pitfalls in contract negotiations; and

• Key legal terms to watch out for in a contract.

**Please note the session will be open from 9.00am for registration and will start promptly at 9.30am**

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start promptly at 9:30am, however for our records you will be required to sign into the session. Therefore can we ask you log on to the workshop from 9.00am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

This event is delivered by Knights plc and is part of the AD:VENTURE Business Support Programme.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Legal Kick-Start BITESIZE: Advertising Law, What You Can Do & What to Avoid

An interactive and informative webinar to help you understand advertising law, what you can do & what to avoid.

Legal requirements can seem daunting when you make that decision to start-up. This is true for many, but, the fact is to operate legally and to protect your business interests, they can’t be avoided.

The good news is, “the legals” are far easier to manage if you understand your obligations sooner rather than later.

If you take the time to understand the basics at the outset, it’s really not as scary as it seems and you can make informed decisions on what the right approach is for you and your business.

Led by legal specialists from Knights plc (a leading UK legal & professional services business), this free “bite-sized” 90 minute seminar, to be delivered via Zoom, will give you an overview of advertising law in the UK and the common pitfalls to watch out for.

We’ll cover:

• The legal framework for advertising in the UK;

• The legal considerations that you should make beyond the content of your advert;

• The risks of getting advertising wrong and the common pitfalls;

• How you can comply with advertising law;

• The codes and regulatory bodies that can provide (often free) additional guidance for your business.

**Please note the session will be open from 9.00am for registration and will start promptly at 9.30am**

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start promptly at 9:30am, however for our records you will be required to sign into the session. Therefore can we ask you log on to the workshop from 9.00am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

This event is delivered by Knights plc and is part of the AD:VENTURE Business Support Programme.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.