Market Me: Content Marketing – The Mainstay of the Thought Leader
Posted on October 18, 2019 -
MarketMe will help Wakefield-based start-ups and scale-ups trading B2B to take their products and services to market more effectively.
About this Event
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield-based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
Market Me – Session 5
Content Marketing – The Mainstay of the Thought Leader
Content Marketing – where to start?
This final session will help you answer the questions people have about your services and build your opening content into bitesize chunks – not chapter and verse…
Working in groups, you’ll match your Tactical Priorities to your content calendar, and from this create an effective plan of quality, relevant content, presented in the most appropriate format for the specific tactic.
Knowing which social media platform is suitable for your business is key to high engagement and generating conversions, so we will also:
• Pick the platforms that perform best in your industry e.g. Pinterest would be great for promoting home interiors but not for an accountancy firm
• Create a schedule that allows for posting content at least 3 times a week
• If you want to run ads, this will help you think about your daily budget and how many people that will reach
• Analyse – show you how to track your progress on the social platforms’ tools and on Google Analytics
Date And Time
Location
Wakefield One
Burton Street
Wakefield
WF1 2EB
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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
MARKET ME: Marketing Planning – Anticipating and Delivering Customer Wants, Profitably
Posted on October 18, 2019 -
Market Me
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield-based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
Market Me – Session 4
Marketing Planning – Anticipating and Delivering Customer Wants, Profitably
Why Plan? What should a plan look like? How often should I update it?
How relevant is a 5 or even 3 year plan in today’s fast moving world?
There’s a lot to be said for a short, effective plan that can actually be used on a daily basis, and which can also be adapted when the inevitable changes in circumstances happen.
In this penultimate session, after working through an example together, you will create your own 1 Page Marketing Plan that contains just enough detail to be useful, without wasting time on planning that will never be used and will be out of date the minute it is finished.
Date And Time
Location
Wakefield One
Burton Street
Wakefield
WF1 2EB
View Map
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
MARKET ME: CO-STAR – Turning ideas into reality
Posted on October 18, 2019 -
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
Market Me – Session 3
CO-STAR – Turning ideas into reality
The third session will explore CO-STAR, a practical and engaging workshop-based tool for creating and embedding value into an organisation, in this case taking a small professional business, and creating a compelling proposition for customers that helps it stand out from the competition.
Working in teams and putting sample businesses from the group at the heart of the exercise, we will work on a proposition that covers off all of the key challenges a new product, service or business faces, and look to develop a solution that returns maximum results for both your customers and your organisation or business.
This innovation-based exercise gives you the opportunity to ‘pitch’ your product or service to your contemporaries, receive vital feedback, and refine your offer until it delivers maximum impact.
Date And Time
Location
Wakefield One
Burton Street
Wakefield
WF1 2EB
View Map
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
MARKET ME: Who Are You? – Creating a stand-out Professional Profile
Posted on October 18, 2019 -
MarketMe will help Wakefield-based start-ups and scale-ups trading B2B to take their products and services to market more effectively.
About this Event
Market Me
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
Market Me – Session 2
Who Are You? – Creating a stand-out Professional Profile
It’s All About You – Building your Personal Professional Profile and tailoring to your ideal target audience.
This session will help you highlight the kind of work you want to be doing. Tell your story in your own words, making sure it is your personality that comes across.
It’s Not Just About You – What Challenges do your Customers Face?
You will then think about your target industry from an outside perspective.
• What problems do you help solve?
• How do you add value to your customers?
• Can you quantify it in terms of ROI?
As a result of this session you will have developed a punchy one-liner along with a concise 30 second description of your business or service that combines what you do, who you do it for, and how it helps your customers.
Date And Time
Location
Wakefield One
Burton Street
Wakefield
WF1 2EB
View Map
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
MARKET ME: Environment Mapping – Understanding our world
Posted on October 18, 2019 -
Market Me
Strategic Marketing Series for New Business
Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.
Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.
Market Me – Session 1
Environment Mapping – Understanding our world
This is the ideal start point for any business looking to develop a new strategy, and starts with a helicopter view of the environment facing all of our businesses.
It is also a great way for you to introduce you and your business to the group, and talk a little bit about your top-level challenges.
The outcome of the session is that you will better understand the environment in which you are operating, and will be able to devise a plan to either mitigate the risks or capitalise on the opportunities each element provides.
In addition you will have a series of strategies, positioning statements and messages that can be incorporated within your marketing activities.
Date And Time
Location
Wakefield One
Burton Street
Wakefield
WF1 2EB
View Map
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
Personal Brand & Professional Impact
Posted on October 18, 2019 -
Your Personal Brand & Professional Impact
Every day people assess or make judgements on you, both personally and professionally. From how (and where) you present yourself to how you conduct business, from how you communicate to your content on social media, and indeed much more….. You cannot remove your personal “brand” from your professional world, which is especially true in a new, and/or small business like those on the Ad-venture Programme.
So how do you maximise the impact of your personal brand for the advantage of your business brand? This interactive, impactful session will look at how.
Covering;
-What is your personal “brand”
-How is it built?
-How and where is it presented?
-Influencing your personal “brand” content
-Taking your “brand” into the professional world
-Creating inspiring brand “content”
-Standing out in a competitive world
-Creating a Professional impact
If, as they say, “you are what you eat”, the same can be said for a small business owner when it comes to “you ARE your business”. Can you afford not to understand how to maximise both?
This workshop is being delivered by Nick Bramley from Impactus Group.
Date And Time
Location
Wakefield Town Hall
Old Restaurant
Wood St
Wakefield
WF1 2HQ
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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
Effective Networking Skills
Posted on October 18, 2019 -
Effective Networking Skills
Join us at our Adventure workshop on Networking Skills. This session will cover the following:
- What type of network is right for my business
- What to do before the event
- Approaching strangers and introducing yourself
- Socialising – joining and leaving groups easily
- Making a good first impression
- Networking do’s and don’ts
- What to do after the event
This workshop is being delivered by Nick Bramley from Impactus Group.
Date And Time
Location
Bradford Chamber of Commerce
Devere House
Little Germany
Bradford
BD1 5AH
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The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
Mapping & Maximising Your Customer Journey
Posted on October 18, 2019 -
Mapping & Maximising Your Customer Journey
Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. Marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this lively, interactive and practical workshop you will learn how to create your own customer journey and explore ideas to maximise their customer experience.
Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.
Over six stages, from how you raise awareness to building an army of advocates, we’ll show you how to add value to each stage of your Customer Journey so they move from one stage to the next with ease. A workshop guaranteed to change your perspective on marketing forever, giving you the tools to manage your customers’ experience, grow your business, relationships and profit – for the long term.
Covering:
-Customer Experience – why, what and how
-The Customer Journey in six stages
-Mapping out your own Customer Journey
-How to identify opportunities and pain-points en route
-Collating innovative ideas to fill the gaps
-How to add value to each stage to attract, impress, retain and grow
-Marketing systems, templates and collateral ideas for each stage
-Actions to prioritise which stage to address first for easy wins
-How to get your team tuned into the Customer Experience
If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this workshop is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!
This workshop is being delivered by Marianne Smith from Impactus Group.
Date And Time
Location
Ambition Leeds
City Exchange
Room 1, 6th Floor
Leeds
LS1 5ES
View Map
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
Mapping & Maximising Customer Journey – Leeds
Posted on October 11, 2019 -
Mapping & Maximising Your Customer Journey – Leeds
Wednesday 27 November 2019, 09:30 – 12:30PM
Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. Marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain.
Explore ideas to maximise your customers experience by learning how to create your own customer journey and this session will fill in the gaps to turn your Customer Journey dial to 11.
Over six stages from how you raise awareness to building an army of advocates, you’ll be shown how to add value to each stage of your Customer Journey.
A workshop guaranteed to change your perspective on marketing forever, giving you the tools to manage your customers’ experience, grow your business, relationships and profit – for the long term.
Covering:
- Customer Experience – why, what and how
- The Customer Journey in six stages
- Mapping out your own Customer Journey
- How to identify opportunities and pain-points en route
- Collating innovative ideas to fill the gaps
- How to add value to each stage to attract, impress, retain and grow
- Marketing systems, templates and collateral ideas for each stage
- Actions to prioritise which stage to address first for easy wins
- How to get your team tuned into the Customer Experience
This workshop is being delivered by Marianne Smith from Impactus Group.
Where
Leeds City Centre – Venue TBC
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund
Strategic Marketing – Leeds
Posted on October 11, 2019 -
Strategic Marketing – Leeds
Monday 9th December 2019, 09:30-12:30pm
How to be strategic and learn some clever techniques. This highly interactive and strategic focussed workshop will be led by digital strategist Jonny Ross from Fleek Marketing, one of Yorkshire Business Insider’s ‘42 under 42’.
From growth hacking and influencer marketing to scarcity marketing, building trust and customer centric marketing. Jonny will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business and more so to put the customer at the heart of it!
Where
Leeds City Centre
Venue TBC
The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.
The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.
