Archives: Pro Event Calendar

How to Win Customers – Webinar

How to Win Customers

Tuesday, 2 June – 5.30 – 8.30pm

Winning and retaining customers is the lifeblood of all businesses. Yet many, particularly smaller businesses, struggle to embrace business development as a key management discipline and, unsurprisingly, fail as a consequence. This workshop will examine the core principles of successful customer recruitment and retention, and explain the few simple, but fundamental, steps you can take to become a more effective sales advocate, which in turn will make your business more fulfilling to run and increase its value and sales.

Mark Sebright will facilitate the workshop. Mark is a marketing professional with over 25 year’s industry experience. After a career in business journalism and public relations, he founded the specialist marketing communication agency, Imagen, building an award-winning marketing team that has regularly featured in the Yorkshire Post listing of the region’s top 20 marketing firms. Mark has led multiple marketing campaigns at regional, national and international level for large and smaller clients including start-up businesses and across multiple sectors including leisure and retail, tourism, manufacturing, business services, energy, transport, and health. He has served as a senior lecturer in business marketing at Leeds Trinity University for the last five years.

Session Itinerary

5.30 Registration via Microsoft Teams
6.00 Start and Introductions
8.30 Finish

Where?

In compliance with social distancing guidelines, this session will be delivered remotely through a Microsoft Teams meeting.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

GO TO EVENTBRITE BOOKING

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Pitching your Business

Pitching your Business

Now, more than ever, you need to know and be skilled at articulating WHY your business matters to your potential customers? WHY should they engage, and WHY they should care enough to continue engaging? These are tough times and those that can make an impact and impression will be ready to get through this and ready to take their business forward at pace once we get there. Learning how to pitch might just make the difference between success and struggle throughout the current challenges.

This short, interactive, yet thought-provoking webinar will genuinely blow your socks off and re-energise you and your business for the challenges ahead.

Covering;

– Identify Your Target Audience

– Create a Clear & Targeted Sales Message – Advantages v Features

– Building a Simple, Effective Pitch Structure

– The What, How & Why Principle

– Pitching to Buying Drivers

– Delivering With Consistency & Passion

This webinar is being delivered by Nick Bramley from IMPACTUS Group. It has been receiving fantastic feedback as a classroom workshop. This webinar will be no different.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Effective Negotiation and Closing

Effective Negotiation

When you start, develop and grow your business, there are two things you will need to do well to maximise your performance – Buy the products & services your business needs at the right price and sell your own products & services to customers and clients, also at the right price. Every business could benefit from the skills required to both buy and sell effectively and even knowing the “rules of the game” would be a great help to many, especially in the early days.

In these challenging times, how do you still balance the need to be considerate of your customers’ challenges with the need to stay in business through the current crisis? Whether selling products or services, materials or expertise, the art of negotiation is indeed that, an art.

In addition to negotiation this 1 hour webinar shares a host of tips on how to effectively close conversations into opportunities, opportunities into potential deals and potential deals into sales, even in the current climate. This is another game-changing webinar.

This one hour bitezise workshop will cover;

-What Is Controllable & In Your Sphere of Influence?
-Principles of Effective Negotiation
-The Structure of Negotiations – Rules of the Game
-The Psychology of Persuasion & Influence
-Win the Winnable
-Close the Deal

This webinar is another very thought-provoking, interesting, interactive and valuable session for all attendees, and another one not to miss. Hosted by Nick Bramley, CEO of IMPACTUS Group, a regular and popular classroom workshop host for Ad-venture, if you have seen Nick before, book today for this brand new webinar led session.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

LinkedIn Masterclass

Making LinkedIn a client generating machine!

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this LinkedIn masterclass gives a really good overview of the LinkedIn platform, explaining how to use it and how to turn connections into clients.

Jonny gets 30% of his new business directly from LinkedIn. Find out how he finds, approaches and converts prospects on LinkedIn

Want to use LinkedIn to find new customers or clients, develop relationships and win new business? This workshop is for you.

In this bitesize one hour workshop you will learn:

  • How to think like a search engine, if you can understand google, you will get LinkedIn!
  • How to pimp your profile to be loved by LinkedIn and Google, appearing high in both of their searches for people looking for products / services you offer.
  • What type of profile picture to use to ensure people do business with you
  • The power of the network and how to grow it
  • How to use LinkedIn search
  • What LinkedIn Groups have to offer
  • How to rock on LinkedIn with content, what types of content, how to be a thought leader on LinkedIn
  • Understand what premium has to offer, as well as tools like LinkedIn advertising, and LinkedIn Sales Navigator.

Expect lots of takeaway tips and tricks that are easy to implement and can achieve the best/quickest results.

This workshop is being delivered by Jonny Ross from Fleek Marketing

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

 

The Power of the Telephone Part Two

The Power of the Telephone: Two Part Workshop

Every business uses the telephone (even if you are running your new business or pre-launch business idea on a mobile network). These days, many more of us are getting more confident with the concept of a video call too. This interactive, and highly effective mini-series webinar (2 x 1 hour episodes) looks at creating & managing in-bound call handling to deliver a professional first impression, through to how you extract sales potential from the call. Are you maximising the sales potential of every inbound conversation?

What about those outbound calls – whether by phone or video call, from engaging with targeted contacts for new business, to following up new connections, chasing those quotes and proposals and maintain interest throughout the sales cycle? Don’t fall into the trap of just sending emails and using social media and thinking you are “selling”. The telephone remains an effective tool in any business.

Covering;

-Creating & Managing Inbound Call

-The Power of the Question
-Open Listening Techniques
-Controlling the Conversation
-Agreeing a Close or Next Steps

-Preparing for Outbound Call or Video Success
-Knowing What Is of Value on a Call
-Creating an Effective Call “Script”
-Handling Barriers & Overcoming Objections
-The Power of Call Notes
-Closing the Deal

If you want to harness the power and impact of the telephone or video call to develop and grow your business, you cannot afford to miss this game-changing mini-series webinar This two part mini-series webinar is being delivered by Nick Bramley from IMPACTUS Group.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The Power of the Telephone Part One

The Power of the Telephone: Two Part Workshop

Every business uses the telephone (even if you are running your new business or pre-launch business idea on a mobile network). These days, many more of us are getting more confident with the concept of a video call too. This interactive, and highly effective mini-series webinar (2 x 1 hour episodes) looks at creating & managing in-bound call handling to deliver a professional first impression, through to how you extract sales potential from the call. Are you maximising the sales potential of every inbound conversation?

What about those outbound calls – whether by phone or video call, from engaging with targeted contacts for new business, to following up new connections, chasing those quotes and proposals and maintain interest throughout the sales cycle? Don’t fall into the trap of just sending emails and using social media and thinking you are “selling”. The telephone remains an effective tool in any business.

Covering;

-Creating & Managing Inbound Call

-The Power of the Question
-Open Listening Techniques
-Controlling the Conversation
-Agreeing a Close or Next Steps

-Preparing for Outbound Call or Video Success
-Knowing What Is of Value on a Call
-Creating an Effective Call “Script”
-Handling Barriers & Overcoming Objections
-The Power of Call Notes
-Closing the Deal

If you want to harness the power and impact of the telephone or video call to develop and grow your business, you cannot afford to miss this game-changing mini-series webinar This two part mini-series webinar is being delivered by Nick Bramley from IMPACTUS Group.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Business Resilience

Business Resilience

The most important area for any business is to survive the challenges and be ready to develop beyond those same challenges, either now, or when the timing is right and more favourable. Easier said than done, but the choice can be yours. Do you want to be a victim or a leader? By leader, that doesn’t mean necessarily leading a team, but leading your own actions and action plans to take control of your own business destiny.

This webinar will show you how to take control, maintain control, and turn that control to your advantage. It will show you how to identify challenge and either meet that challenge head on or initiate other actions that mitigate or remove that challenge altogether.

All of the above will leave you more determined than ever to get through this and be ready to take your business forward on your own terms. Please note that this is NOT a Financial Resilience webinar……

Covering;

  • – What Is a Business Victim?
  • – What Do I Actually Offer as a Business?
  • – Where Is The Value I Can Leverage Right Now?
  • – What Are The Challenges I May Face?
  • – Strategies to Mitigate Those Challenges?
  • – My Plan B
  • – How Can I Build a Resilience Action Plan?

Hosted by Nick Bramley of IMPACTUS Group, one of the Region’s most experienced Business Consultants and Coaches, Nick will make this webinar high-impact, practical and very output driven. He will help you to shape your resilience plan for the confidence needed to compete in the future. Whatever your business experience, whatever your current challenges, Nick will share a host of practical tips and actions to really support your business aspirations going forward.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Reviewing and re-setting your marketing strategy – Adapting for COVID-19

Reviewing and re-setting your marketing strategy during the COVID-19 outbreak

Time to take a step back, review your products, services & customers and drive sales. This will ensure you understand the basics for example, Marketing Principles ( the 7 P’s), Types of contents, Market segmentation and target audience and The Customer Life Cycle.

With advice and techniques that apply to all markets, this online workshop covers all forms of marketing and includes blogging, onsite and offsite search engine optimisation (SEO), and email marketing; with Jonny’s unique insights on all the major social media platforms, including Twitter, LinkedIn and Facebook.

How to be strategic and learn some clever techniques! Jonny Ross from Fleek Marketing will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business, and more so to put the customer at the heart of it!

This workshop aims to help you put a marketing plan together,during these difficult times that is strategic and cost effective.

Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, education/training providers and both public and third sector organisations.

Jonny has over 23 years experience in small business, and over 21 years’ experience in digital online technologies. He specialises in digital and social media marketing, web design and search engine optimisation.

Jonny Ross is an experienced speaker and has devised and run numerous social media training events and strategy workshops for hundreds of people, including businesses and employees at all levels.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Mapping & Maximising your Customer Journey Part 2

Mapping & Maximising Your Customer Journey – Two Part Workshop

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. They are even higher at the moment as they face the same challenges as we all do, so you have to be ready for that. Going forward, marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this mini-series webinar (2 x 1 hour episodes), you will learn how to create your own customer journey and explore ideas to maximise their customer experience.

Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.

Covering:

-Customer Experience – why, what and how
-mapping Your Customer Journey in six stages
-How to identify opportunities and pain-points en-route
-Collating innovative ideas to fill any gaps
-How to add value to each stage to attract, impress, retain and grow
-Actions to prioritise which stage to address first for easy wins

If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this mini-series webinar is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!

This mini-series webinar (2 x 1 hour) is being delivered by Marianne Smith from IMPACTUS Group. Marianne is one of the Region’s most experienced and expert practitioners in all areas of the customer experience.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Mapping & Maximising your Customer Journey Part 1

Mapping & Maximising Your Customer Journey – Two Part Workshop

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. They are even higher at the moment as they face the same challenges as we all do, so you have to be ready for that. Going forward, marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this mini-series webinar (2 x 1 hour episodes), you will learn how to create your own customer journey and explore ideas to maximise their customer experience.

Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.

Covering:

-Customer Experience – why, what and how
-mapping Your Customer Journey in six stages
-How to identify opportunities and pain-points en-route
-Collating innovative ideas to fill any gaps
-How to add value to each stage to attract, impress, retain and grow
-Actions to prioritise which stage to address first for easy wins

If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this mini-series webinar is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!

This mini-series webinar (2 x 1 hour) is being delivered by Marianne Smith from IMPACTUS Group. Marianne is one of the Region’s most experienced and expert practitioners in all areas of the customer experience.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.