Archives: Pro Event Calendar

Podcasts – An Effective Business Tool

Posted on September 1, 2020 -

Podcasts – An Effective Business Tool – with Darren Harper

Wednesday,  2 December 12.30 – 2.30pm

Darren Harper is an experienced broadcaster with over 20 years’ experience, both here and in Australia. He presented a commercial radio breakfast show in Leeds for 10 years and is now the co-host of the LS11 Podcast (British Podcast Award nominee 2019). He’s been teaching sports journalism, radio and podcasts for the last seven years – and has been at Leeds Trinity for three years.

If you’re wondering how podcasts could be a vital tool for your business – this is the session for you. Darren will take you through the nuts and bolts of how to produce, present, monetarise and market a podcast.

Whether you’re looking to promote your business or attract new customers – podcasts could be the key. Podcasts are a growing sector in the broadcast arena, which could be utilised to gain new customers, product/service promotions or simply a place to talk about your area of business. Whether you’re looking to promote your business or attract new customers – podcasts could be the key.

When: Wednesday, 3 December, 12.30-2.30pm

12.30-1.00 pm    Registration

1.00pm               Workshop commences

2.30pm               Q&A session and finish

Where?

This session will be delivered remotely through a Microsoft Teams meeting.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people.  Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click HERE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Creating Videos for your Business – on your Phone

Posted on September 1, 2020 -

Creating Videos for your Business – on your phone with Mark Willetts

Thursday 12 November 2020, 5.30 – 7.30 pm

In a world where 72% of customers would rather learn about a product or service by video and 92% of viewers on mobile will share it with others, incorporating video into your business’s marketing strategy is absolutely essential.

And it’s not as time-consuming or costly as you might think – if you have the right tools!

In this workshop, led by a senior media professional at Leeds Trinity University, you’ll learn how to shoot and edit a short promotional video for your business, using just your mobile phone.

The workshop will cover essential filming techniques such as: Setting, exposure, focus, sound, framing, five-shot technique, and cutaways.

You’ll discover filming apps that can help achieve a professional quality look and feel, and iMovie, which can be used to edit your footage and export the final video which can be uploaded onto social media channels and websites.

By the end of the session, you will:• Know how to set up your phone for filming

• Understand frame rates and HD Formats

• Correctly expose and focus images (not just point and press!)

• Frame subject material or people in an engaging manner

• Storyboard and shoot to tell a story

• Assemble and edit your footage into a sequence in iMovie

• Add voiceover and cutaway shots

• Export your video for publication on your Website or Social Media platforms.

Whilst we will be using iPhones in this workshop, everything can be applied to other makes of mobile phone.

Mark Willett – Senior Media Technician at Leeds Trinity University

Mark worked in Television Postproduction for over 21 years before moving into education in 2015.As an Editor, Dubbing Mixer, Rostrum Camera Operator and Facilities Manager, he has worked on hundreds of TV and Radio Commercials, TV Documentaries, over 400 OneShow film inserts and many corporate videos.

He is currently a Senior Media Technician at Leeds Trinity University supporting and teaching Television Production, Media and Journalism students.

When:

Thursday 12 November

5.30 – 6.00pm Registration

6.00pm Workshop commences

7.00/7.30pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click HERE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.

Back from the Brink

Posted on September 1, 2020 -

‘Back from the Brink’ Building Better Business in the Covid recovery phase with Andy Gilliland. 

About this Event

Tuesday, 3 November 9.00am to 11.00am

An interactive and informative workshop session which looks to explore the recovery from COVID-19 related problems faced by countless businesses across the North. In addition to practical, personalised strategies for re-growth and development, the session will enable participants to focus on the key barriers faced by companies in general as they recover financially from recent events and share with each other their approaches to overcoming these barriers.

The session will be led by Andy Gilliland, formerly a consultant and mentor with Business Link and the Northern Leadership Academy, and a specialist in top and bottom-line growth. Andy is a Senior Lecturer in Business at Leeds Trinity University.

When Tuesday 3 November

9.00 – 9.30am Registration

9.30am Workshop commences

10.30 – 11.00am Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click HERE 

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Introduction to PR for New Businesses

Posted on September 1, 2020 -

Introduction to PR for New Businesses with Amy Lund

Thursday, 8 October 12.30 – 2.30 pm

Discover what is PR and how it is distinct from other types of marketing.  Learn how to create a big impact from a small investment of time and effort.  Identify angles about your business that make good stories and discover how to grab the attention of journalists, influencers and endorsers. Expect to leave this workshop with:

  • a draft press release plan for your business
  • how to identify media and contacts to generate publicity for your business
  • increased confidence and ability to positively promote your business

Quotes from previous delegates:

‘Great presenter she created the right atmosphere and attitude, insightful.’  ‘It has given me a great insight on how to use PR’. ‘Really approachable clear speaker; knowledgeable and helpful’.

Amy Lund launched her career in New York at Seventeen magazine and has worked for a variety of magazines including ELLE in Sydney and Glamour in London. She was the editor of Excelle magazine and has worked in PR and events, representing clients including; The Sanctuary Spa, ghd styling irons and hair beauty range, The Body Shop, Butterkist Popcorn, Greenflag and TK Maxx.

Amy studied Journalism, Film and Broadcasting at Cardiff University and won a scholarship to complete her BA honours degree at Missouri University in America, which boasts the oldest school of journalism in the world.  She attained a PGCE from Huddersfield University and MA in Journalism from Leeds Trinity University (LTU).  In 2009 Amy joined LTU as a Senior Lecturer in Journalism and PR and is the Postgraduate Journalism Course Leader.  She is currently researching Work-based Learning (WBL) in Journalism, PR and Communications for her PhD at LTU and the University of Leeds. She offers expertise and consultancy on journalism, feature writing, online content, PR, promotions and WBL.

When?

Thursday, 8 October 12.00 registration, 12.30 start.

Where?

This session will be delivered remotely through Microsoft Teams. Once your eligibility has been confirmed we will send you a link to join the session.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click HERE

Leeds Trinity University is proud to be part of Ad:Venture a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Visual Media – Work that content!

Posted on September 1, 2020 -

Visual Content for Social Media & Online Marketing – A 3 part series helping you create professional and engaging visual content.

Now more than ever businesses need to make the most of marketing their services online.

As a result of the impacts of COVID 19 and changes to how we can reach our customer, we are seeing more activity on social media.

To stay seen, you need to make sure you are visible, your content is professional and that you stand out from the rest.

We know it’s tough to create stand out content, and even more so when you are bootstrapping and on a budget!

To help you make the right impression as we start on the possibly long road to recovery, we have created a series of events delivered by experts in their field to give you the skills you need to be seen and heard by your target customers, and to make your social media and digital marketing as good as it can be.

The three sessions will look at photography and video using your own smartphone, followed by a session on how to apply your content to your social media channels to get the best impact.

Book all three sessions to get the most out of this invaluable and informative series.

Session 3 – Visual Media – Work that content!

Liz Cable has been teaching social media for businesses since Twitter launched in 2006. With extensive knowledge of using a wide range of platforms to target the right audience, Liz knows her stuff when it comes to selecting and using the right platforms to promote your business on.

Following from the sessions on creating your own image and video content, Liz will help you make the most of your visual media, making it work hard for you on your social platforms.

She’ll help you understand which platforms are right for you and your customers, how to use your content effectively and get it seen by the right people, with advice on content planning for visual media to maximise your impact.

You will finish this series with confidence in content creation using photography and video and how to make it work for you.

BOOK HERE

To get the most out of the series, book on all three sessions. Links to the other events in the series are here:

Top Tips for Pro Pics – Products, Services & PR

Video like a Pro – On your smartphone!

The event will be delivered as a webinar, but as with all AD:VENTURE webinars these sessions not shared wider after the event, and will be a safe space for you to ask any questions you may have about managing your teams in this challenging time.

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop.

The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Top Tips for Pro Pics – Products, Services & PR

Posted on September 1, 2020 -

Visual Content for Social Media & Online Marketing – A 3 part series helping you create professional and engaging visual content.

Now more than ever businesses need to make the most of marketing their services online.

As a result of the impacts of COVID 19 and changes to how we can reach our customer, we are seeing more activity on social media.

To stay seen, you need to make sure you are visible, your content is professional and that you stand out from the rest.

We know it’s tough to create stand out content, and even more so when you are bootstrapping and on a budget!

To help you make the right impression as we start on the possibly long road to recovery, we have created a series of events delivered by experts in their field to give you the skills you need to be seen and heard by your target customers, and to make your social media and digital marketing as good as it can be.

The three sessions will look at photography and video using your own smartphone, followed by a session on how to apply your content to your social media channels to get the best impact.

Book all three sessions to get the most out of this invaluable and informative series.

Session 1 – Top Tips for Pro Pics – Products, Services & PR

The photos your business uses on social media will greatly influence your customers’ perceptions and opinions about you, and can give you a real edge over your competitors.

To help you gain this essential edge and produce engaging images, professional commercial photographer Heather Magner, of Northern Exposure has put together a bitesize introduction to social media business photography, using only your smartphone.

In just an hour, Heather will cover:

• Setting up your camera phone properly

• Tips on WHAT to emphasise, and WHY

• HOW to shoot and WHEN

• Which shape photos are best for Twitter, Instagram, Facebook, Pinterest & LinkedIn

• Give you valuable advice on Press and PR photos

You really won’t want to miss this!

BOOK HERE

To get the most out of the series, book on all three sessions. Links to the other events in the series are here:

Video like a Pro – On your smartphone!

Visual Media – Work that content!

The event will be delivered as a webinar, but as with all AD:VENTURE webinars these sessions not shared wider after the event, and will be a safe space for you to ask any questions you may have about managing your teams in this challenging time.

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop.

The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Elevate York – START / SCALE / GROW

Posted on August 13, 2020 -

ELEVATE YORK – by AD:VENTURE

Explore how AD:VENTURE can help your business in YORK to START / SCALE / GROW

We know there are lots of new and growing businesses in York we haven’t met yet, and we would like to remedy that!

Between 18th and 20th August, we have developed three virtual events to help you build on your business.

You will also have the chance to book a one to one (Virtual!) meeting with our brand new York based AD:VENTURE advisor, Alice Ingram to find out how she can help you with your business start up and growth plans.

Details of each event can be viewed in individual event information, or select links below!

LINKS TO ALL THREE EVENTS

18 ELEVATE YORK – Elevate and Grow

19 ELEVATE YORK – Move On without Moving In

20 ELEVATE YORK – Networking Online and In Person

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

ONLINE ADVENTURE Business Workshop – Strategic Marketing

Posted on August 10, 2020 -

Strategic Marketing- Growth Hacking to Influencer Marketing

How to be strategic and learn some clever techniques! Covering topics from growth hacking and influencer marketing to Scarcity marketing, building trust and customer centric marketing. Jonny Ross from Fleek Marketing will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business, and more so to put the customer at the heart of it!

You will learn:

How to set SMART objectives

Identify who your audience is

How to build trust

All about growth hacking, looking at Dollar Shave club and dropbox

Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)

Scarcity and Influencer Marketing

This workshop aims to help you put a marketing plan together, that is strategic and cost effective.

Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, education/training providers and both public and third sector organisations.

Jonny has over 23 years experience in small business, and over 21 years’ experience in digital online technologies. He specialises in digital and social media marketing, web design and search engine optimisation.

Jonny Ross is an experienced speaker and has devised and run numerous social media training events and strategy workshops for hundreds of people, including businesses and employees at all levels.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

ADVENTURE Business Workshop – LinkedIn

Posted on August 10, 2020 -

ADVENTURE Business Workshop – LinkedIn: Making LinkedIn a client generating machine!

Led by digital strategist Jonny Ross (one of Yorkshire Business Insider’s ‘42 under 42’), this LinkedIn masterclass gives a really good overview of the LinkedIn platform, explaining how to use it and how to turn connections into clients.

Jonny gets 30% of his new business directly from LinkedIn. Find out how he finds, approaches and converts prospects on LinkedIn

Want to use LinkedIn to find new customers or clients, develop relationships and win new business? This workshop is for you.

In this bitesize one hour workshop you will learn:

  • How to think like a search engine, if you can understand google, you will get LinkedIn!
  • How to pimp your profile to be loved by LinkedIn and Google, appearing high in both of their searches for people looking for products / services you offer.
  • What type of profile picture to use to ensure people do business with you
  • The power of the network and how to grow it
  • How to use LinkedIn search
  • What LinkedIn Groups have to offer
  • How to rock on LinkedIn with content, what types of content, how to be a thought leader on LinkedIn
  • Understand what premium has to offer, as well as tools like LinkedIn advertising, and LinkedIn Sales Navigator.

Expect lots of takeaway tips and tricks that are easy to implement and can achieve the best/quickest results.

This workshop is being delivered by Jonny Ross from Fleek Marketing

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Meet your York business advisor

Posted on August 7, 2020 -

Virtual one to one advice sessions introducing you to your AD:VENTURE advisor in York

Meet your York business advisor

These sessions are aimed at start-up businesses primarily working with other businesses, who have been trading for less than 3 years and based in the York district and surrounding areas. They will offer free and impartial advice to help your business start-up and grow.

AD:VENTURE has already helped more than 3000 businesses and individuals to start and grow their businesses. We have also approved over 160 grants of between £1,000 and £25,000 and delivered more events (In person and online) than we can shake a stick at!

But we haven’t met you yet!

We want to reach more businesses in the York district area. Yes, you!

The advice and support available includes helping businesses with strategies to find new customers/suppliers, connections and business networks, business funding and loan options (Including grants) exporting advice, events on a huge variety of essential business topics and support to help you to not just survive, but to elevate and grow.

AD:VENTURE can help you start strong, and stay strong.. There are so many opportunities out there for businesses to expand, but owners often don’t have the time or resources to find them – that’s where we can come in.

So, if your business hasn’t taken up funded business support before, then all it takes is a short conversation to find out how we can help.

3 SLOTS ARE AVAILABLE EACH DAY: You will be able to select available slots when you register.

9.30AM / 11.00AM / 2.00PM

BOOK HERE

Once you have registered for your session, the relevant business adviser will schedule a Microsoft teams meeting for your allocated time slot and you will receive a link to the 1-1 meeting.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.