Archives: Pro Event Calendar

You need a website. Here’s how to get one that YOUR business needs.

Posted on July 12, 2021 -

You need a website. Here’s how to get one that YOUR business needs.

Having a website can be a crucial part of your overall online identity, marketing strategy and income generation.

But where do you start?

This session will enable you to identify your own specific website requirements based on your individual business needs, goals and objectives. We will walk you through the main aspects of creating a sound website specification including user requirements and experience, technical requirements and specification, content, accessibility, site maintenance and development, and planning and adapting to future growth. You will leave the session with the beginnings of a clear and concise website brief and the knowledge and understanding of how to turn this into a reality.

Claire Gibbons and Paddy Callaghan will deliver this session.

Paddy Callaghan’s career in web development spans nearly 20 years in which time he has worked across a number of sectors, and with businesses and organisations of varying size. Paddy is currently the Web Developer at Leeds Trinity University and also consults with small and medium sized companies across Yorkshire, enabling them to utilise their web presences to full effect. His knowledge of, and specialisation in, both the user experience and the more technical aspects of web development gives him a wealth of experience and understanding to share with businesses however new or established, and whatever their business goals.

Claire Gibbons has been working with Leeds Trinity University for just over two years and recently project managed the University’s ambitious website redevelopment programme (the new website went live in February 2020). Prior to that Claire was the Web and Content Manager at the University of Bradford for over a decade until 2016 and has since worked with a number of UK and Irish Universities on website and digital transformation projects and with smaller charities on website and marketing projects in a voluntary capacity. Claire is also the Co-Chair of the Institutional Web Management Workshop (IWMW) – the UK’s leading annual event for web and digital team in Higher Education.

When Tuesday, 9 November 2021

12.00 – 12.15 Registration

12.15 – 1.30 Workshop commences

1.30 – 2pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, we will contact you to confirm your place.

To book click HERE

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk Ad:Venture Project Manager at Leeds Trinity University.

Start-Up Leadership: How to Swim, not Sink!

Posted on May 20, 2021 -

This interactive webinar will help identify the importance of investing in your own leadership skills, to help build supportive team network

Overview

Did you know that 41% of high growth firms find deficiencies in leadership competencies to be an obstacle to growth? As a Founder of a small business, it can be a real challenge to cover all bases and get everything done, especially as the business grows and the demands on your time never seem to end. Building a capable, challenging and supportive team is the key to sustainable business success and investing in your own leadership skills is crucial to that.

Run by experienced workshop facilitator and Co-Founder of his own business in Leeds, Andy Jenkins MCIPD will share practical leadership tools, tips and good practice including:

• How to manage your time and energy to avoid becoming over-stretched

• Explore the evidence about what successful leaders do using case study examples

• Working out what leadership skills are most important for you and your business

• Assess yourself against them to identify your own leadership strengths & weaknesses using an online survey and/or development card sort

• Discuss challenges & ideas to build an action plan that you can put into practice

Key Objectives

  • Understand the risks & downsides of not understanding own leadership skills and impact on others
  • Dispel common misconceptions about leadership and understand that there is no ‘one best way’ for leadership success
  • Draw up a shortlist of key capabilities required for success
  • Understand what energises me and what drains me
  • Build an individual action plan to optimise strengths and address critical weaknesses.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Start-Up Leadership: How to Swim, not Sink!

Posted on May 20, 2021 -

This interactive webinar will help identify the importance of investing in your own leadership skills, to help build supportive team network

Overview

Did you know that 41% of high growth firms find deficiencies in leadership competencies to be an obstacle to growth? As a Founder of a small business, it can be a real challenge to cover all bases and get everything done, especially as the business grows and the demands on your time never seem to end. Building a capable, challenging and supportive team is the key to sustainable business success and investing in your own leadership skills is crucial to that.

Run by experienced workshop facilitator and Co-Founder of his own business in Leeds, Andy Jenkins MCIPD will share practical leadership tools, tips and good practice including:

• How to manage your time and energy to avoid becoming over-stretched

• Explore the evidence about what successful leaders do using case study examples

• Working out what leadership skills are most important for you and your business

• Assess yourself against them to identify your own leadership strengths & weaknesses using an online survey and/or development card sort

• Discuss challenges & ideas to build an action plan that you can put into practice

Key Objectives

  • Understand the risks & downsides of not understanding own leadership skills and impact on others
  • Dispel common misconceptions about leadership and understand that there is no ‘one best way’ for leadership success
  • Draw up a shortlist of key capabilities required for success
  • Understand what energises me and what drains me
  • Build an individual action plan to optimise strengths and address critical weaknesses.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Start-Up Leadership: How to Swim, not Sink!

Posted on May 20, 2021 -

This interactive webinar will help identify the importance of investing in your own leadership skills, to help build supportive team network

Overview

Did you know that 41% of high growth firms find deficiencies in leadership competencies to be an obstacle to growth? As a Founder of a small business, it can be a real challenge to cover all bases and get everything done, especially as the business grows and the demands on your time never seem to end. Building a capable, challenging and supportive team is the key to sustainable business success and investing in your own leadership skills is crucial to that.

Run by experienced workshop facilitator and Co-Founder of his own business in Leeds, Andy Jenkins MCIPD will share practical leadership tools, tips and good practice including:

• How to manage your time and energy to avoid becoming over-stretched

• Explore the evidence about what successful leaders do using case study examples

• Working out what leadership skills are most important for you and your business

• Assess yourself against them to identify your own leadership strengths & weaknesses using an online survey and/or development card sort

• Discuss challenges & ideas to build an action plan that you can put into practice

Key Objectives

  • Understand the risks & downsides of not understanding own leadership skills and impact on others
  • Dispel common misconceptions about leadership and understand that there is no ‘one best way’ for leadership success
  • Draw up a shortlist of key capabilities required for success
  • Understand what energises me and what drains me
  • Build an individual action plan to optimise strengths and address critical weaknesses.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Make Your Business Work: The Business Model Canvas

Posted on May 20, 2021 -

An interactive and informative webinar to help gain greater understand by break down your business using this versatile planning tool.

Business Model Canvas Workshop

Overview:

The Business Model Canvas is a really simple but versatile planning tool that breaks down your business into nine building blocks and helps you to articulate:

• WHY your business exists and the value you deliver to your clients

• WHO those clients are

• HOW their needs are met

• WHAT activities need to take place to meet these needs

• The resulting key drivers of revenue and costs to ensure VIABILITY

Once you have mapped your business model you can use this to aid the strategic growth and decision making in a variety of ways.

In this workshop you will

1. Be introduced to the canvas and the nine blocks

2. Have a go at modelling your own business onto the canvas

3. Start to think about how you can use it to help grow your business

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Make Your Business Work: The Business Model Canvas

Posted on May 20, 2021 -

An interactive and informative webinar to help gain greater understand by break down your business using this versatile planning tool.

Business Model Canvas Workshop

Overview:

The Business Model Canvas is a really simple but versatile planning tool that breaks down your business into nine building blocks and helps you to articulate:

• WHY your business exists and the value you deliver to your clients

• WHO those clients are

• HOW their needs are met

• WHAT activities need to take place to meet these needs

• The resulting key drivers of revenue and costs to ensure VIABILITY

Once you have mapped your business model you can use this to aid the strategic growth and decision making in a variety of ways.

In this workshop you will

1. Be introduced to the canvas and the nine blocks

2. Have a go at modelling your own business onto the canvas

3. Start to think about how you can use it to help grow your business

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

How to Create Engaging Content for Social Media

Posted on May 19, 2021 -

An interactive and informative webinar to help you create and develop social media content.

How to Create Engaging Content for Social Media

Overview:

This interactive workshop will allow you to identify engaging content for numerous social media platforms. Through providing examples of content which is compelling to your target audience. You will take away useful tips for getting more engagement on your social media.

Key Objectives:

Been able to understand what makes engaging content

Understanding how in your business you can get more engagement

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Pitching your Business

Posted on May 19, 2021 -

An interactive and informative bumper 90 minute webinar with useful hints and tips of how to effectively pitch your business.

Pitching your Business

Now, more than ever, you need to know and be skilled at articulating WHY your business matters to your potential customers? WHY should they engage, and WHY they should care enough to continue engaging? These are tough times and those that can make an impact and impression will be ready to get through this and ready to take their business forward at pace once we get there. Learning how to pitch might just make the difference between success and struggle throughout the current challenges.

This short, interactive, yet thought-provoking webinar will genuinely blow your socks off and re-energise you and your business for the challenges ahead.

Covering;

  • – Identify Your Target Audience
  • – Create a Clear & Targeted Sales Message – Advantages v Features
  • – Building a Simple, Effective Pitch Structure
  • – The What, How & Why Principle
  • – Pitching to Buying Drivers
  • – Delivering With Consistency & Passion

This webinar is being delivered by Nick Bramley from IMPACTUS Group. It has been receiving fantastic feedback as a classroom workshop. This webinar will be no different.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Website Strategy & Planning

Posted on May 19, 2021 -

Website Strategy & Planning

Overview

This workshop is a must for anyone looking to create a website for their business covering any type of website and business sector. It is perfect for business owners who don’t quite know where to start or who have previously tried to set up a website and struggled.

Within the workshop, you will learn how to create a strategy and solid plan out of three simple exercises called “Why” “Who” and “What”.

At the end of this workshop, you’ll have all the tools you need to be able to write a well thought out and concise website strategy and brief using the templates provided.

Using your new strategy and brief you’ll be able to start the process of creating your website and digital marketing knowing you’ve got a concise plan and understanding of what you need to do.

You’ll also learn basic tips on understanding your target audience, different types of websites and functionality they can have, best practices for design and build, and useful takeaway points for post-launch work such as digital marketing and SEO.

Key Objectives:

1. To understand the core principles of a website strategy.

2. To identify Why you need a website, Who it is for, and What it needs to deliver.

3. Learn how to write a website brief document.

Outcomes:

1. To produce a written website strategy for your business.

2. Write a website brief using the template provided.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

How To: Google My Business (GMB) and local SEO

Posted on May 19, 2021 -

An interactive and informative webinar to help drive your customer engagement with Google my business and local SEO

Overview

A simple Google search for your business gives you a sense of what your potential customers currently see when they are looking for the products or services you offer. Many businesses find that their listing is hidden, many layers down in the search results.

This session by digital strategist Jonny Ross shows you how to use Google My Business to increase the online profile of your business and to drive new enquiries.

Google My Business is an online platform that allows you to submit information about your business. Once it’s up and running it offers businesses a powerful way to drive customer engagement, generate sales and increase online reach.

Jonny also brings his digital marketing expertise to show you how to use Google My Business to build trust and loyalty among your customer base. As well as promoting your listing, Google My Business also gives you a way to share new photos, blog posts and other content with your local customers, strengthening your relationship and making it easier for them to choose you over the competition.

64% of consumers use Google My Business to find contact details of shops and businesses online

What benefits will you get out of this session?

By the end of the session, you will be able to use Google My Business to bring tangible benefits to your business. This session will allow you to:

• Use what you’ve learned to drive business to your online website / bricks and mortar store through effective digital marketing

• Get an online entry that will show up above the main search results – which customers are far more likely to click

• Create a new way to build a loyal, local customer base

• See an increase in clicks from people who are ready to buy from you

• And then offer those people a quick and easy way to buy what they want

What will you learn?

The session content will equip you with the skills you need to be able to:

• Claim a Google My Business listing

• Optimise your listing

• Build high quality local citations

• Join the dots using schema (the vocabulary that helps search engines to better understand what’s on your website)

• Use user reviews to your advantage

BOOK HERE

How will you be supported after the event?

We’ll use an action plan template with each delegate to help them to form their own personal action plan following the workshop. This keeps everyone on track post-event and gives them tangible actions that they can implement straight away.

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.