Archives: Pro Event Calendar

Operations Strategy: Informed and Impactful Business Decisions

Posted on April 7, 2021 -

Operations Strategy: Informed and Impactful Business Decisions

Operations is a super function that considers all resources, and should be driven by customer need and competition.

Understanding and developing your operations strategy will enable you to make better business decisions, both operational and strategic.

Knowing your resources and your desired outcomes will lead to you choosing the best scenarios for your business, which will have a direct impact on revenue, service levels, costs and working capital.

Taken from real business practice by leaders in their fields, from Procter & Gamble to ASDA this approach will ensure you only make decisions that are good for your business, reducing the risk to your bottom line.

Operations Strategy (OS) – What we will cover.

The session aims to synchronise strategic and operational views on business. The following aspects will be explored and discussed:

• What is Operations Strategy – integrative practice of transforming resources into desired outcomes, supported by a better (evidence-based) business decision making.

• How OS aligns with external (customer and competitors) and internal (tangible and intangible resources) business contexts – “B-EST” practice. (MARKETING)

• How to formulate comprehensive and coherent OS – “4 perspectives” practice (corporate, bottom up, market and resources).

Essential learning for start-up and scale up leaders, this informative and practical session has been developed by Leeds Trinity University’s highly experienced Professor of Business Education, Denis Kobzev, MD, PhD, MBA, SFHEA, who will also deliver the session.

Denis Kobzev

Denis is a ‘hybrid’ academic and senior manager with R&D and management development experience gained both in Higher Education (14 years) and ‘blue chip’ companies (7 years). His qualifications include both academic (MD, PhD, MBA) degrees and professional (Project Management / PRINCE2) certificate.

His industry experience, as well as client relationship management skills were developed via collaborative projects between businesses and HE. His top industry position at Procter & Gamble was a Senior Manager External Relations for Europe, Middle East & Africa, with responsibility for R&D, professional and management development programmes conducted in partnership with world leading Universities (Oxford, Cranfield) and clients like ASDA/Walmart, Migros, Spar, Aldi, Carrefour, NHS and other. After achieving the ‘Manager of the Year’ award (The Financial Times / Wall Street Journal group, 2002) and securing HRM Chevening Scholarship he completed MBA programme (rated by AMBA / The Economist in ‘World Top 5 MBA Students’ 2003) and moved to HE sector.

When?

9.45 – 10.00 am Registration

10.00 -11.30 am Start

11.30am -12.00 Q&A session and finish

Where?

In compliance with social distancing guidelines, this session will be delivered remotely through a Microsoft Teams meeting.

To register for a place:

VISIT EVENBRITE HERE

Please register for a place if you are a business under three years old with a desire to grow and employ people in the Leeds City Region. Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible, you will be asked to complete a Company Record form before you attend. If you are eligible to attend the session, you will be sent you a link two days before the session to join on the day.

The session start at 9.45 am for registration, you will receive a sign-in sheet via email. Please follow the instructions via the email and sign the document online and click complete.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.If you have any questions, or for any further information, please contact Louise Miller, l.miller@leedstrinity.ac.uk, Ad:Venture Project Manager at Leeds Trinity University.

Enhancing Resilience in Business, Tuesday 4 & 25 May

Posted on March 31, 2021 -

Enhancing Resilience in Business

Resilience is defined as the ability to bounce back from adversity, frustration, and misfortune and is essential for the effective leader. This workshop will teach you practical and proven psychology tools that will improve your own resilience in difficult situations so that you can remain in good mental health. The aim of this session is to help you recognise when you might need support and to develop self-confidence and motivation. This workshop will identify ways in which you can enhance your own resilience within the business context.

What?

Through a series of workshop activities, we will explore over the 2 sessions:

• What is resilience?

• Why is it important for business success?

• Understanding the impact of uncertainty

• Strategies to manage stress and build resilience

• Reflecting forward

Tailored materials will be provided for you to work on between sessions to encourage reflective practice and facilitate meaningful discussions

The session will be facilitated by:

Dr Danielle McDermott is a Senior Lecturer in Forensic Psychology. She has experience working within the Criminal Justice System and has delivered training in emotional management and reflective practice to Prison Officers working with challenging clients.

Dr Lisa Webster is a Senior Lecturer in Psychology and her research focuses on resilience and wellbeing in adolescents. She has delivered staff training on resilience and wellbeing.

When? Tuesday 4 & 25 May, 5.30 – 8.00pm

5.30 – 6pm Registration

6 – 7.30pm Workshop commences

7.30 – 8pm Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

BOOK VIA EVENTBRITE HERE

Please register for a place if you are a business under three years old with a desire to grow and employ people. Ad:Venture is focused on supporting new and high-growth businesses. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, we will contact you to confirm your place.

To book click on ‘Register now’ above.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Time Four A Change: 4 Areas of SEO Explained

Posted on March 29, 2021 -

Time Four A Change: 4 Areas of SEO Explained

SEO is SO complicated!!!!

We hear this. A lot.

When you are growing a new business, SEO can feel like just another one of the many things you need to be an expert in.

Yet……you also know you need to do it. If you aren’t, your competitors are, and that’s something no business can afford. Especially a new one.

But what’s the best approach? How do you know where to start? How do you know what to focus your time and energy on? What will give you the value your business needs?

Search the web for the answer to those questions and you’ll also find there are hundreds of different viewpoints. You will probably end up down a rabbit hole of algorithms all competing to answer your question.

And chances are, none of them actually will!

Well, in our view it’s Time Four A Change.

This session has been created by Wildfire Marketing for AD:VENTURE, and during the workshop we will answer your questions in a practical and helpful way, looking at 4 essential areas of SEO that will have a direct impact on your business and your bottom line!

What to expect from the session:

You’ll cover 4 key areas

1. Website optimisation basics

• Page keywords – Primary and secondary

• Page content

• Webpage meta data (title and descriptions)

• Image ALT tags – What are they and how do I change them

2. Website performance

• What is it

• How do we test it

• How do we improve it

3. Social media

• Why is it important for your SEO

• Consistency across your social media channels

• How to use your social media effectively for SEO

4. Blogging

• Why write blogs

• How blogs have changed over the last few years

• Thoughts and ideas on blogging

Places on this workshop will be limited, so please book your place as soon as possible to avoid disappointment.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session.

You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop.

The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am.

Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

 Podcasts – An Effective Business Tool    

Posted on March 19, 2021 -

Podcasts – An Effective Business Tool

Darren Harper is an experienced broadcaster with over 20 years’ experience, both here and in Australia. He presented a commercial radio breakfast show in Leeds for 10 years and is now the co-host of the LS11 Podcast (British Podcast Award nominee 2019). He’s been teaching sports journalism, radio and podcasts for the last seven years – and has been at Leeds Trinity for three years.

If you’re wondering how podcasts could be a vital tool for your business – this is the session for you.

Darren will take you through the nuts and bolts of how to produce, present, monetarise and market a podcast.

Whether you’re looking to promote your business or attract new customers – podcasts could be the key. Podcasts are a growing sector in the broadcast arena, which could be utilised to gain new customers, product/service promotions or simply a place to talk about your area of business. Whether you’re looking to promote your business or attract new customers – podcasts could be the key.

Where?

This session will be delivered remotely through Microsoft Teams.

How to book

Please register for a place if you are a business under three years old with a desire to grow and employ people.  Ad:Venture is focussed on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

To book click on ‘Register now’ above.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2020 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Creating Videos for Your Business on Your Phone

Posted on March 19, 2021 -

Creating Videos for Your Business on Your Phone

Wednesday 28 July 2021, 12:00 – 14:00

In a world where 72% of customers would rather learn about a product or service by video and 92% of viewers on mobile will share it with others, incorporating video into your business’s marketing strategy is absolutely essential.

And it’s not as time-consuming or costly as you might think – if you have the right tools!

In this workshop, led by a senior media professional at Leeds Trinity University, you’ll learn how to shoot and edit a short promotional video for your business, using just your mobile phone.

The workshop will cover essential filming techniques such as: Setting, exposure, focus, sound, framing, five-shot technique, and cutaways.

You’ll discover filming apps that can help achieve a professional quality look and feel, and iMovie, which can be used to edit your footage and export the final video which can be uploaded onto social media channels and websites.

By the end of the session, you will:

• Know how to set up your phone for filming

• Understand frame rates and HD Formats

• Correctly expose and focus images (not just point and press!)

• Frame subject material or people in an engaging manner

• Storyboard and shoot to tell a story

• Assemble and edit your footage into a sequence in iMovie

• Add voiceover and cutaway shots

• Export your video for publication on your Website or Social Media platforms.

Whilst we will be using iPhones in this workshop, everything can be applied to other makes of mobile phone.

Mark Willett – Senior Media Technician at Leeds Trinity University

Mark worked in Television Postproduction for over 21 years before moving into education in 2015.As an Editor, Dubbing Mixer, Rostrum Camera Operator and Facilities Manager, he has worked on hundreds of TV and Radio Commercials, TV Documentaries, over 400 OneShow film inserts and many corporate videos.

He is currently a Senior Media Technician at Leeds Trinity University supporting and teaching Television Production, Media and Journalism students.

When Wednesday, 28 July 2021

12:00 – 12:30pm: Registration

12.30pm: Workshop commences

13:45: Finish

13:45 – 14:00: Q&A session and finish

Where?

This session will be delivered remotely through Microsoft Teams.

BOOK HERE

Please register for a place if you are a business under three years old with a desire to grow and employ people.  Ad:Venture is focused on supporting new and high-growth businesses. If you are eligible you will be asked to complete a Company Record form before you attend. If you are eligible for these workshops we will contact you to confirm your attendance.

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.

If you have any questions, or for any further information, please contact Louise Miller, Ad:Venture Project Manager at Leeds Trinity University.

Networking Skills: Online and in Person

Posted on March 5, 2021 -

An interactive and informative webinar to help you understand the importance of networking and help enhance your networking skills.

Networking Skills:

Networking has always been popular. There are business networks opening every day, online, in person (when we return to normal) and blended across the two. But…..

• Which networks might be right for you?

• How can I assess them and make the right choices?

• Why are some networks more successful than others, or is it just bluff and bravado?

• What are the “tricks” to make me more comfortable and effective when networking?

• How can I make an impact in a room full of “strangers”

• How can I create an effective networking strategy for myself and my business?

So many people try networking once or twice and never return and just as many seem to join everything. Where is the middle ground and is this right for me?

This highly practical webinar is hosted by Nick Bramley, a former Business Network Owner and Chair of the IoD in North Yorkshire. Nick is also a highly effective, yet selective networker too. See both sides and if networking is for you, and learn how to make it work for you too – online, on Zoom or in person.

One not be missed….

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Mapping & Maximising your Customer Journey Part 2

Posted on March 5, 2021 -

An interactive and informative webinar to help you understand and map the customer journey.

About this Event

Mapping & Maximising Your Customer Journey – Two Part Workshop

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. They are even higher at the moment as they face the same challenges as we all do, so you have to be ready for that. Going forward, marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this mini-series webinar (2 x 1 hour episodes), you will learn how to create your own customer journey and explore ideas to maximise their customer experience.

Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.

Covering:

Customer Experience – why, what and how
mapping Your Customer Journey in six stages
How to identify opportunities and pain-points en-route
Collating innovative ideas to fill any gaps
How to add value to each stage to attract, impress, retain and grow
Actions to prioritise which stage to address first for easy wins

If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this mini-series webinar is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!

This mini-series webinar (2 x 1 hour) is being delivered by Marianne Smith from IMPACTUS Group. Marianne is one of the Region’s most experienced and expert practitioners in all areas of the customer experience.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Mapping & Maximising your Customer Journey Part 1

Posted on March 5, 2021 -

An interactive and informative webinar to help you understand and map the customer journey.

About this Event

Mapping & Maximising Your Customer Journey – Two Part Workshop

Today’s customers are faced with an ever-increasing number of choices which means their expectations are high. They are even higher at the moment as they face the same challenges as we all do, so you have to be ready for that. Going forward, marketing alone cannot attract the quantity (or quality) of new customers businesses need, nor will it keep customers engaged, happy and loyal to remain. In this mini-series webinar (2 x 1 hour episodes), you will learn how to create your own customer journey and explore ideas to maximise their customer experience.

Once you understand WHY the customer (experience) is king, we’ll roll up our sleeves and fill the gaps to turn your Customer Journey dial to 11.

Covering:

Customer Experience – why, what and how
Mapping Your Customer Journey in six stages
How to identify opportunities and pain-points en-route
Collating innovative ideas to fill any gaps
How to add value to each stage to attract, impress, retain and grow
Actions to prioritise which stage to address first for easy wins

If you are tired of start-stop, knee jerk marketing campaigns and are looking to grow your business with a more consistent approach, then this mini-series webinar is for you. If you are brimming with ideas with how to give your customers the best experience, you just don’t know where to start, then let’s get to work!

This mini-series webinar (2 x 1 hour) is being delivered by Marianne Smith from IMPACTUS Group. Marianne is one of the Region’s most experienced and expert practitioners in all areas of the customer experience.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Strategic Marketing- Growth Hacking to Influencer Marketing

Posted on March 5, 2021 -

Strategic Marketing- Growth Hacking to Influencer Marketing

How to be strategic and learn some clever techniques! Covering topics from growth hacking and influencer marketing to Scarcity marketing, building trust and customer centric marketing. Jonny Ross from Fleek Marketing will share his insight on some of the simple techniques to ingrain marketing into every aspect of your business, and more so to put the customer at the heart of it!

You will learn:

How to set SMART objectives

Identify who your audience is

How to build trust

All about growth hacking, looking at Dollar Shave club and dropbox

Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)

Scarcity and Influencer Marketing

This workshop aims to help you put a marketing plan together, that is strategic and cost effective.

Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, education/training providers and both public and third sector organisations.

Jonny has over 23 years experience in small business, and over 21 years’ experience in digital online technologies. He specialises in digital and social media marketing, web design and search engine optimisation.

Jonny Ross is an experienced speaker and has devised and run numerous social media training events and strategy workshops for hundreds of people, including businesses and employees at all levels.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session. You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop. The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am. Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

Searching for Keywords – With Wildfire

Posted on March 5, 2021 -

Searching for Keywords – With Wildfire

An interactive and informative webinar to help you understand the importance of keyword research for your business.

The first starting point for any successful organic search campaign is Keyword Research. In this webinar, Billy & Neal from Wildfire Marketing will be giving a guide on how to find the best Keywords for your business.

If you think that your business could benefit from organic search – this is the place to start.

The webinar is broken down into 4 topics:

  • Introduction to Keywords
  • Primary Keywords
  • Secondary Keywords
  • Building your own Keyword list

The session is 2 hours long and there will be plenty of time to ask any questions you may have.

You will leave the session with a comprehensive understanding of keywords and how to use them to increase traffic to your website from the people you are looking for.

BOOK HERE

Logging on to the session:

You will receive a reminder email two days before the online workshop this will give you the link and password you will require to enter the session.

You will be taken to a registration page, if you can fill out your details in and click register you will be taken through to the online workshop.

The workshop will start prompt at 10am, however for our records you will be required to sign into the session. Therefore can I ask you log on to the workshop from 9.30am.

Once you are in the session, you will receive a signing in sheet, if you can follow the instructions via the email and sign the document online and click complete.

 

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

 

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.