Month: October 2019

Help Shape The Leeds City Region’s Local Industrial Strategy

Enterprise partnership seeks input on ambitious plan for future of region’s economy

The Leeds City Region Enterprise Partnership (LEP) is asking for feedback from businesses, other organisations and individuals to help shape the region’s Local Industrial Strategy.

Following consultation throughout the summer, involving input from hundreds of people across the City Region, as well and national and international experts, the LEP has identified key priorities for the Local Industrial Strategy.Roger Marsh, chair of the Leeds City Region Enterprise Partnership and the NP11, said:

“The Local Industrial Strategy is an ambitious plan to improve productivity and support businesses and skills across the City Region. Working in partnership across the region and beyond, we have identified the top priorities the Local Industrial Strategy will address, with a focus on healthy lives for all.

Good health is the cornerstone of productivity and will be a key driver in promoting productivity, wellbeing and growth.

We are in the process of developing these draft priorities into the final Local Industrial Strategy and are very keen to hear from individuals, businesses and other parties. I would urge everyone with a view on to give feedback through our online survey.”

The Local Industrial Strategy is a long-term plan for Leeds City Region, designed to boost productivity, build on the region’s strengths, improve people’s skills and help businesses grow while tackling the climate emergency, so all communities can prosper and benefit from a strong economy.

The LEP has identified the following priorities for the Local Industrial Strategy:

  • Supporting businesses to meet the challenges of the future economy and create good quality jobs, to support progression and promote inclusivity
  • Accelerating economic growth across the City Region through technology and innovation
  • Building on the successes of the globally important healthcare sector as a source of good jobs and growth
  • Making sure the environment promotes healthy, active lifestyles and is fit for future generations to enjoy
  • Skilled people, in good jobs, with access to training to help build and sustain their careers
  • Healthy, modern communities where everyone living and working in the region can reach their full potential

To make sure the Local Industrial Strategy addresses the issues that matter most to the region’s businesses and employers, the LEP is calling for feedback on its draft policies and priorities through an online survey.

The results of the survey will influence the final strategy, which is expected to be submitted to Government by the end of the year. The survey will be open for comment until 18 November and is available here: https://www.yourvoice.westyorks-ca.gov.uk/lis

The priorities in the Local Industrial Strategy have been developed after consultation to understand what matters to the people who should benefit from its work. Since the beginning of the year, the LEP has engaged with over 750 people at more than 50 events in person and online, worked with businesses, schools and community groups from across the region, as well as politicians and national and international experts.

All local enterprise partnerships in England have been asked to produce a Local Industrial Strategy for their area, setting out how they will boost productivity and respond to four ‘grand challenges’ identified in the Government’s national Industrial Strategy White Paper.

Wakefield Launches New Stimulating Strategic Marketing Series

Wakefield Council have been working closely with new businesses across the city and have heard the crucial calling for a comprehensive guide to Strategic Marketing in 2019 and beyond, and so here it is!

Market Me takes you right back to basics where you can either start from a blank slate, or build upon an early developed plan. Wherever your start-up business is in it’s marketing evolution, this 5 day series will educate, challenge and inspire your next steps in marketing your business and identify essential gaps that could expand your business to new levels of success.

Market Me is a strategic marketing series for new business who are serious about scaling.

Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.

Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances,
carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.

 13 November Market Me – Session 1 Environment Mapping – Understanding our world

 20 November Market Me – Session 2 Who Are You? – Creating a stand-out Professional Profile

 28 November Market Me – Session 3 CO-STAR – Turning ideas into reality

 4 December Market Me – Session 4 Marketing Planning – Anticipating and Delivering Customer Wants, Profitably

11 December Market Me – Session 5 Content Marketing – The Mainstay of the Thought Leader

 

If you want to contact sector development managers Cara Brundle or Keith Evans directly, just drop them an email.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.

Accelerate! Taking Leeds City Region Start-ups to a New Level

This October saw the launch of Accelerate, a brand-new six-month accelerator led by Leeds Beckett University and funded by its partner- AD:VENTURE – a scheme working to connect universities, local councils, chambers and private sector businesses in the Leeds City Region (LCR).

The programme gives companies access a vast and diverse array of support in a succinct, structured way, taking each business on a growth journey to equip them with the skills and knowledge they need to lead achieve positive, sustainable growth.

With four workshops interspersed with one-to-one mentoring, specialist coaching, and round-the-clock support, Accelerate covers everything from sales, HR and business planning to growth strategy and exit.

But this is no ‘one size fits all’. Every programme is tailored to match the businesses’ unique needs and ambitions, with Deb Hetherington, Innovation Manager at Leeds Beckett University, key account managing each one to ensure they get the right support for them.

This unique approach takes the programme bespoke, with tailored programmes of workshops, mentoring, opportunities for student placements and consultancy projects designed on a case-by-case basis after a one-to-one diagnostic process with Deb.

Accelerate has secured three years’ worth of funding, and in that time, it hopes to put nine cohorts of 10 companies through the programme. The businesses will have ongoing relationships with the university when their six months are up, as well as access to legal advice and a funding matrix to map their next step.

To be eligible for Accelerate, you must be less than three years limited, based in the LCR and work in the B2B space. A large part of the programme’s wider ambition is around enabling the University to offer student placements in high-growth businesses, so the team is on the lookout for companies with genuine potential to develop – fast.

Accelerate is all about connecting up a rich tapestry of individuals and institutions to create real, tangible benefits for the whole LCR, with a bold target of getting between 90 and 100 businesses to the point where they can hire someone – all over the course of six months. The underlying goal is, of course, to increase businesses’ turnover, resulting in more jobs and economic improvement for the whole region.

With the first cohort already full and a growing waiting list for the second, Accelerate has had keen interest so far – often from start-ups that have the passion, the creativity and the concept, but might lack some of the business acumen to take their business to the next level. That’s where Accelerate come in, armed with knowledge of business, growth and sales strategies and ready to upskill the next generation.

So how to get involved?

Email Deb Hetherington directly at D.J.Hetherington@leedsbeckett.ac.uk, or hit up the AD:VENTURE team at adventure@leedsbeckett.ac.uk. After that, the process is fast and straightforward – an eligibility form and a meeting with Deb, followed by an evaluation process and a yes or no within a week.

How To Attract Customers As A Start Up

You run a fantastic company. You make amazing products or provide a brilliant service. So why are you not getting the customers?

The simple answer is: if people don’t know you exist, they can’t buy from you. And if your competitors are making more noise than you, they will get the business.

At AD:VENTURE we want to help people set up businesses and grow those businesses. And if you want to scale up your business you need to bring in customers. And to bring in customers you need people to know about you.

But all this costs money, you say. Well it doesn’t have to. There are ways and means of getting out there that don’t cost loads of money. They might cost time and effort, but they don’t need to cost you loads of dosh.

Yes, you can pay for advertising to tell people about your business. But there are other ways. Do you use social media? Do you go online and look at websites? And what about magazines, newspapers, radio and TV? You can use all of these channels and you don’t have to pay a lot to get your name out there.

Where to begin? Well, first of all, think about where your customers are and what media they are consuming. Are they on Facebook? Do they read the trade press? Are they local to your business? Or do you sell around the UK or the world?

Let’s start with social media. You don’t have to be on every platform, better to do one or two well than stretch across too many. The most important thing is where are your customers, or potential customers, hanging out?

It might be a LinkedIn group; it might be on Facebook, or maybe your business is very visual and they are on Instagram or Pinterest, or bouncing ideas off each other on Twitter. Wherever they are, go there!

But don’t sell to them; build a relationship. Nobody wants to be sold to, but people like interesting content and useful advice. Use that to your advantage. There is a theory that 80 per cent of your content should be interesting and then 20 per cent can be sales messaging.

People love visuals and particularly video. These days all phones can film video good enough to be used on social media. So how about using video? Or taking photos? But do remember that your online presence needs to reflect your brand values. So, if you are selling something high value, it doesn’t look good if your online presence looks amateurish. It might be tempting to give the social media management to the youngest member of the team, but you must keep in mind that, while it is social and personable, it also needs to be professional.

And what about the traditional press? You can get featured in there too. Journalists and producers are looking for stories to fill space. To put it bluntly they need content, and you can provide that content. So, what can you tell them about your company? It might be the new contract you have just won, the new member of staff you have just taken on or the new product you have developed.

The best way to approach the traditional media is by email and the best way to tell them the story is the good old-fashioned press release. It still works, even in these days of everything being online and connected. Basically, the press release is the story. Tell them who you are, what you are doing, where, when, why and how. That is the story!

Another way to get free publicity is to be an expert on a business topic. You might know all about finance or the law or dogs or exporting, or even just running a business. Whatever it is, journalists and producers may be interested in getting your opinion and your comments on stories. And you will be seen as the expert on that topic, and a person I can trust to do business with. And remember ultimately people do business with people.

And also remember AD:VENTURE is here to give you all the advice you need to grow your business, including how to market it.There are other support programmes out there; ones that are focussed on digital, manufacturing, innovation and productivity, and there are loads of events too to help you meet others and get inspiration. It’s worth a look at the Leeds City Region LEP website to get some more ideas and more support.

After all – you are worth it!

Compliance Manager

Compliance Manager (AD: Venture).

Fixed term contract for up to 24 month (with the potential extension)

Grade – SO2 (£29,636- £31,371)

The Ad: Venture Enterprise Growth Programme is an £18m Business Support project which offers wrap around support to help new and young businesses in their first three years of operation. To date the programme has worked with over 2700 individuals & businesses.

The project is a partnership between Leeds City Region local authorities, Chambers of Commerce, Universities, the Voluntary Sector and West Yorkshire Combined Authority and is partly funded by the European Union* until 2022.

Having secured a second round of funding we are currently seeking to strengthen our programme delivery team by recruiting a Compliance Manager. This is a new post, and will play an important role in helping us deliver a successful second phase of the Ad: Venture programme.

The successful candidate will be responsible for managing contract compliance across the Ad: Venture programme, ensuring that the project meets a range of contractual obligations, while fulfilling its overall objective of supporting new and young businesses to grow and prosper.

The positon represents an excellent opportunity for a highly motivated individual with; an interest in helping businesses in the Leeds city region grow; experience in a project or programme management role and an understanding of how to work with a diverse partnership to deliver systems and processes that work better. You should also have a good working knowledge of ERDF Regulation as they apply to business support projects.

We are looking for an individual who is a good team player but also has the confidence and ability to work and lead on their own initiative – often working to tight deadlines, ideally with some experience of working with or developing information management systems.

The post is offered on a fixed term basis for an initial period of up to 24 months – with the potential for extension. The post holder will be based in Leeds City Centre but with regular travel to Ad: Venture partners across the Leeds City Region.

For more information please contact Sarah Carling, Ad: Venture Programme Manager – sarah.carling@leeds.gov.uk

As this is a fixed term position secondments from partner organisations would be welcome. If applying as a secondment please seek the approval of an appropriate senior manager before applying for the post.

Applications should be submitted no later than 6th Oct, 2019.

* On the United Kingdom’s departure from the European Union project funding currently provided by the EU is subject to a Treasury guarantee.

We promote diversity and want a workforce that reflects the population of Leeds. Leeds City Council is a Stonewall Top 100 employer, a Mindful employer and a Disability Confident employer.

All new Leeds City Council appointments are made subject to the satisfactory completion of a six month probationary period.

APPLY HERE