Starts in 7 Days, 15 Hours
26th February 2018 5:30 pm - 8:30 pm
Richard Ward, Director, Mind Nudge Ltd.
Monday, 26 February 2018, from 5.30pm
In a competitive world, our need to understand consumers better than our competitors is more important than ever. Advances in consumer psychology are providing new insights into customer behaviours.
The award of the 2017 Nobel Peace Prize in Economic Sciences to Richard Thaler for his work in Behavioural Economics recognised the growing importance of this area.
I’ll be considering some of the ways these insights can help businesses by considering questions such as: What attracts new customers? How do customers make decisions during the buying process and How can customers be retained?