AD:VENTURE Start-Up Series #Session 2 – Getting into your customers’ heads


Starts in 7 Days, 11 Hours

30th April 2018 5:00 pm - 7:30 pm

Session 2 – Getting into your customers’ heads – The Value Model Canvas

Learn how to use the Value Proposition canvas as a tool to help you understand why a customer may be motivated to buy from you.

In this session we will explore how to segment your target market and understand how to explain the value of your business proposition differently to those different and distinct markets.

This is an essential tool to have in your kit bag and use every time you evaluate your product, service and customer range.

This session is part of a 4 part series which is being held every Monday for 4 weeks at Leeds Library. It is advised to attend all 4 sessions to get the most out of the support offer. Further details can be found on Eventbrite.

  • Session 1 – Monday 23 April – Is starting a business right for you? – BOOK HERE

  • Session 2 – Monday 30 April – Getting into your customers’ heads – BOOK HERE

  • Session 3 – Monday 14 May – Writing a business plan – BOOK HERE

  • Session 4 – Monday 21 May – Marketing for new businesses – BOOK HERE

Venue:  Room 700. Leeds Central Library. Calverley St. Leeds. LS1 3AD.

Follow up 1:2:1 sessions are available for delegates at the end of the programme and priority will be given to those delegates who complete all sessions.

Each week our specialist experts will take you through the various aspects of starting a small business, including developing a business plan to ensure a smooth and successful launch.

We will provide you with all the necessary information to help you start a new business.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.