AD:VENTURE Masterclass: Dare to be Different


Starts in 2 Days, 12 Hours

27th March 2018 9:30 am - 4:30 pm

This masterclass takes place over two full days. Please note that it is necessary to attend both days. The dates are:

Tuesday, 27 March, 09:30 – 16:30

Tuesday, 3 April, 09:30 – 16:30

This two day programme will help you to:

  • Start with a blank sheet of paper and end with an outline forward plan and strategy
  • Understand your business passions and motivations
  • Design a value proposition that is customer focused and customer driven
  • Design and build a business model around your target customer
  • Develop a revenue model
  • Validate your model and assess its chances of success

Your facilitators: Mark Copsey

Mark Copsey is an experienced consultant and academic who has worked with more than two hundred small and medium sized enterprises to deliver a range of consultancy and training services relating to marketing, business culture, operational systems and HR. Mark was previously CEO of a Chamber of Commerce before going into consultancy specialising in growth strategy and investment.

Am I eligible?
The AD:VENTURE project is aimed at providing support to young and growing businesses with an eligibility focus on:

  • SMEs under 3 years old
  • Based in the Leeds City Region
  • Trading in an eligible sector (this generally excludes primary agriculture, banking and financial services, activities related to education or social care, and those sectors trading directly with consumers e.g. retail and hospitality)
  • Commitment and plans for achieving growth in turnover and creation of jobs



Leeds Digital Hub

No. 1 Leeds

26 Whitehall Road


LS12 1BE

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Organiser: Leeds Beckett AD:VENTURE team

Organiser of AD:VENTURE Masterclass: Dare to be Different

Leeds Beckett University is a partner in the AD:VENTURE programme, an ERDF-funded project which brings together Universities from across the Leeds City region with local Councils, Chambers and with private sector partners. The AD:VENTURE partners offer a diverse range of expertise and services to support young businesses with an ambition to grow.  The funded support programme includes access to masterclasses, peer-to-peer learning opportunities and expert one-to-one advice.

Find out more

To contact us, email or ring (0113) 812 4860